success In Numbers
Project Overview
Arrow Roofing is a service-based business offering residential roofing solutions in the U.S. They came to us wanting to build local credibility, modernize their digital presence, and convert more homeowners through Instagram.
The Problem
Arrow Roofing had a presence, but it wasn’t working. Their Instagram felt transactional and generic relying heavily on stock images, sales posts, and inconsistent updates.
There was no personality, trust-building content, or effort to localize outreach. Homeowners scrolling by had no reason to choose Arrow over competitors.
Plus, the brand lacked systems for showcasing ongoing work or highlighting client satisfaction.
What We Did
We started by anchoring the brand in trust and transparency.
We launched a content plan that included project updates, behind-the-scenes job site footage, and before-after transformations. We filmed customer testimonial videos and edited them into bite-sized Reels.
Using localized hashtags and geo-tagged posts, we ensured content reached specific neighborhoods. We also introduced content series such as “Roof Maintenance 101,” “What Insurance Won’t Tell You,” and “DIY vs Pro”—helping build homeowner confidence and drive inbound leads.
Visuals were upgraded to reflect reliability and precision using brand-aligned fonts, iconography, and earthy colors.
Results
- 200% increase in local impressions and engagement
- Organic follower growth from 1200 to over 8k in under 90 days
- A steady flow of weekly inbound inquiries via Instagram
- Improved local brand recognition and increased project bookings
