● Research industry-related topics (combining online sources, interviews, and studies)
● Write clear marketing copy to promote our products/services
● Prepare well-structured drafts using Content Management Systems
● Write, proofread and edit blog posts before publication
● Submit work to editors for input and approval
● Coordinate with marketing and design teams to illustrate articles, social media,
emails, etc
● Conduct simple keyword research and use SEO guidelines to increase web traffic
● Identify customers’ needs and gaps in our content and recommend new topics
● Ensure all-around consistency (style, fonts, images, and tone)
● Update website content as needed