success In Numbers
Project Overview
Curbicus is a revolutionary company dedicated to solving the daily challenge of dog waste disposal. Combining convenience, hygiene, and sustainability, Curbicus has introduced a groundbreaking vacuum device with compostable capsules, providing pet owners with an eco-friendly and hassle-free solution. Founded by entrepreneur and inventor Anna Gannon, Curbicus is redefining pet waste management while addressing critical environmental concerns.
The Problem
Traditional dog waste disposal methods rely heavily on single-use plastic bags, contributing significantly to environmental pollution and landfill waste. These methods are inconvenient and fail to meet the growing demand for sustainable living solutions. However, brands offering eco-conscious alternatives face challenges in building credibility, increasing brand awareness, and improving their Google rankings. As a result, these innovative solutions struggle to gain visibility and trust in a competitive market, preventing them from reaching pet owners who are seeking practical and environmentally responsible options.
The Strategy
To address these challenges, Curbicus launched a comprehensive PR and media outreach campaign to amplify its innovative message and highlight the product’s eco-friendly benefits.
Thought Leadership: Founder Anna Gannon shared insights into the product’s design, sustainability goals, and future plans through podcast interviews, and guest articles.
The Result
The targeted PR campaign had a significant impact on Curbicus’ brand awareness and credibility. Features in top-tier publications, including NY Weekly, IB Times, New York Tech, US Reporter, Tech Bullion, Benzinga, and Grit Daily, exposed Curbicus to millions of pet owners and eco-conscious consumers. This expanded media presence bolstered the brand’s trustworthiness and positioned it as a leader in sustainable pet waste management. As a result, there was a noticeable surge in product inquiries and sales, particularly among environmentally aware pet owners. Curbicus’ commitment to sustainability resonated strongly with its key audience, creating a loyal customer base and attracting interest from strategic partners in the green tech space. With its enhanced brand recognition and media visibility, Curbicus is now poised for continued growth, setting a new standard for eco-conscious pet waste disposal