success In Numbers
Project Overview
Leadful is a specialized B2B lead generation agency founded by Level Up PR to help founders, creators, and consultants achieve sustainable business growth through targeted outreach and high-converting strategies. The agency focuses on building customized, relationship-driven lead generation systems that go beyond generic methods to deliver real, measurable results. Through LinkedIn Organic Outreach, Leadful enhances client profiles and messaging to establish authority and attract qualified leads. Its Email Marketing service involves a comprehensive audit and improvement of outreach strategies, optimizing contact lists, templates, and follow-up sequences to boost engagement and conversions. Additionally, Leadful’s Meta Ads service is tailored for B2B businesses aiming to scale, with attention-grabbing ad creatives designed to generate high-quality leads and maximize ROI. With a mission to create long-term value, Leadful empowers its clients to build strong pipelines, deepen market reach, and convert attention into growth.
The Problem
Leadful had a strong service offering, but zero brand visibility. It was functioning through word-of-mouth with no cohesive digital footprint, no clarity on positioning, and no social proof. The service was high-converting once explained, but the challenge was getting potential clients to even understand what it was.
There was no Instagram page, no clear messaging differentiator, and no audience magnet content to attract the right clients (early-stage founders, niche creators, personal brands). We needed to build Leadful’s entire digital identity from scratch.
What We Did
We developed Leadful’s Instagram page as a modern, insight-packed hub for anyone tired of being ignored in cold or warm outreach. The goal? To make the service feel premium, proven, and personal.
We began by defining the brand voice: bold, witty, and clear. Then we designed a visual identity that mixed editorial minimalism with scroll-stopping graphics. From there, we created a content framework built on three pillars:
- 400% increase in video views
- Engagement from founders, podcast hosts, and PR professionals
- Conversion funnel created from Instagram to podcast and business programs
- Invitations to collaborate and speak at entrepreneurship events
We launched carousels like “The Fastest Way to Lose a Lead in 5 Seconds” and “3 Mistakes Keeping You Out of Podcasts,” while using short videos and tweet-style content to drive saves and shares. We also embedded soft CTAs throughout the content to drive DM inquiries and discovery calls.
Results
- Built Leadful’s entire Instagram presence from zero to a high-converting inbound funnel
- Attracted high-intent leads who resonated with the service’s value proposition
- Created a growing archive of educational content that positioned Leadful as a thought leader in personalised outreach
- Transformed Leadful from a silent service arm into a standalone brand under the Level Up PR umbrella
