Project Overview 


Mario Nawfal, an Australian serial entrepreneur, angel investor, and speaker, is currently serving as the Founder and Chief Executive Officer of IBC Group. He is one of the most respected names in block chain industry.


The Problem


Mario encountered challenges in effectively disseminating awareness about his new brand journey-IBC Group. Despite his entrepreneurial expertise, the task of creating widespread awareness posed difficulties. Overcoming hurdles in reaching the target audience, increasing shareholder value and establishing a strong brand presence became a focal point for Mario. He sought assistance addressing this hurdle. 

The Strategy


Our objective revolved around the strategy to establish and execute a comprehensive media coverage plan for Mario. The strategy aimed at maximizing the visibility of his entrepreneurial journey by securing placements in highly influential publications.

The Result


A strategic collaboration with Level Up PR, our efforts were geared towards securing widespread media coverage for him which also resulted in his YouTube verification. We successfully secured his coverage in prestigious outlets such as USA Today, Entrepreneur, and various other esteemed publications.