success In Numbers
Project Overview
MySoho, an emerging leader in the real estate and hospitality sector, is on a mission to redefine urban living through innovative, luxury spaces and community-driven developments. With a vision to expand and attract investors, MySoho needed to increase brand awareness and build credibility in the competitive real estate market. The company sought to elevate its presence, announce its expansion plans, and position itself as a trusted industry leader.


The Problem
Despite having strong potential, MySoho struggled with limited brand visibility in a crowded market. The company needed to enhance its profile, attract investors, and communicate its upcoming expansion plans to a broader audience. The challenge was to differentiate the brand and establish it as a credible, innovative player in the real estate sector.
The Strategy
To overcome the challenges faced by MySoho, we devised a targeted strategy aimed at increasing brand awareness, building credibility, and attracting investors. A central element of this strategy was securing high-profile media placements in well-known outlets. These strategic media features played a crucial role in establishing MySoho’s media presence and enhancing its credibility within the industry. By highlighting the brand’s unique value proposition and progress, we successfully positioned MySoho as a key player in the market, strengthening its reputation and visibility in a competitive space.

The Result
As a result of these efforts, MySoho’s visibility and credibility grew significantly. The company was featured in major media outlets like The Hindu, Business Standard, Silicon India, One India, and DNA, raising its profile and attracting investor attention. MySoho’s LinkedIn following increased substantially, with higher engagement and interaction from both the industry and potential investors. These media placements not only announced their expansion plans but also established MySoho as an innovative and credible brand in the real estate sector.
Ultimately, this strategy helped MySoho enhance its brand awareness, secure investor interest, and successfully position itself for future growth and expansion.