Project Overview

Robert Kiyosaki is a well-known businessman, writer, and instructor in the field of personal finance. His best-selling book “Rich Dad Poor Dad,” which stresses investing techniques, financial literacy, and the mindset needed to accumulate riches, is what made him most famous. It has been 25 years since its release the book has remained a bestseller. More than 44 million copies have been sold.

Through his books, seminars, and games, Kiyosaki inspires people to embrace an entrepreneurial mindset, take measured risks, and take advantage of opportunities in the business and investing worlds in order to achieve financial freedom. 

Kiyosaki’s basic tenet is the distinction between assets and liabilities, emphasizing the value of making income-generating investments instead of merely working for a wage.

The Problem

Robert Kiyosaki faced a significant challenge in India during his Growth Summit event in 2023. There was a marked lack of public knowledge of the event, which diminished its credibility. Moreover, there was a requirement for more visibility in the Indian media environment.

Kiyosaki aimed to sell high-priced tickets valued at approximately 7 lakhs/INR. The primary issue was that, in order to attract interest and involvement from attendees in the Indian market, it was necessary to increase event awareness, augment credibility, and efficiently promote expensive tickets.

 

The Strategy

 

In order to obtain significant media coverage for Robert, our team proactively pursued podcast appearances and interviews with prestigious publications like Entrepreneur India, Business Standard, and more. By leveraging these channels, we aimed to position Robert as an authoritative voice within the industry and create an atmosphere that encourages broad exposure and participation. 

 

We carefully considered these prospects and coordinated our efforts to provide Robert’s skills to a wide range of media venues, maximizing his visibility. The purpose of this deliberate media outreach was to develop a story that would emphasize Robert’s distinct perspectives and strengthen his standing as a thought leader. 

The Result

 

After aligning with Level Up PR, Robert’s influence and outreach increased dramatically. His appearance on the Finance With Sharan podcast gained over 2 million views and became a viral sensation across the internet. Moreover, his views were highlighted in noteworthy media pieces on Entrepreneur India, Business Standard, Mid-Day, Tech Bullionand The India Saga, greatly expanding his audience and legitimacy. He was also invited by a famous YouTuber Ranveer Allahbadia for his podcast Beer Biceps which gained more than 2 Million views.

 

Amazingly, 5000 people attended the Event Growth Summit 2023, which increased Robert’s visibility and engagement significantly. This collaborative effort led to a massive surge in visibility, solidifying Robert’s position as a key influencer in the finance domain and more than 200 people bought tickets worth 6lakhs/INR.