success In Numbers
Project Overview
Sterna Paradisaea is a global literacy and creative writing initiative that helps children become published authors through unique storytelling programs.
The Problem
Although the mission was inspiring, the social media didn’t reflect the platform’s heart. The tone was too generic and lacked consistency. Parents didn’t immediately understand what the brand offered, and children’s creativity wasn’t being celebrated in a structured way. The account felt like an NGO bulletin board rather than a movement.
What We Did
We reinvented the brand’s Instagram as a magical storytelling space. We developed a visual tone inspired by children’s storybooks—soft colors, textured illustrations, and whimsical typography.
Content was built around storytelling, young author spotlights, art features, and writing prompts. We crafted bilingual posts to cater to global audiences. Testimonials from parents and educators were turned into UGC-style reels and visuals. The account became a community for creativity, not just a brand page.
Results
- 300% increase in engagement on community-led posts
- Growth in DM inquiries from parents across 5 countries
- A noticeable uptick in UGC content and writing submissions
- Stronger brand alignment with the core mission: “Every child is a storyteller.”
