success In Numbers
Project Overview
Trenton is the founder of Arrow Roofing and EmpowerMe Consulting and a seasoned entrepreneur, sales coach, and keynote speaker. He needed a personal brand presence that would differentiate him from his business page and allow him to attract clients, partners, mentees, and media opportunities.
The Problem
Trenton’s Instagram was being underutilised as a personal brand asset. The content was sporadic, lacked positioning, and didn’t reflect his thought leadership.
There were no highlights of his experience, no narrative about his journey, and no magnet for speaking or consulting invites. Despite years of experience, his digital presence didn’t carry the same weight.
What We Did
We crafted Trenton’s Instagram as a digital portfolio of his entrepreneurial philosophy. His content strategy highlighted personal milestones, client impact stories, scaling tips, and behind-the-scenes moments.
We created reels that featured podcast clips, high-performance habits, and mic-drop business advice. We added a visual identity that felt sharp, bold, and timeless—using dark gradients, premium fonts, and intentional white space. Every story highlight was updated to serve a purpose: booking, credibility, and storytelling.
Results
- 400% increase in video views
- Engagement from founders, podcast hosts, and PR professionals
- Conversion funnel created from Instagram to podcast and business programs
- Invitations to collaborate and speak at entrepreneurship events
