Getting your brand in the news is one of the fastest ways to boost your credibility, expand your audience, and position yourself as a leader. But here’s the truth: landing media coverage takes more than sending out a press release and hoping for the best. Journalists receive hundreds of pitches every week. The key is knowing what they want and giving it to them in a way they can’t ignore.
We at Level Up PR help brands get real results with proven strategies that actually work, delivering guaranteed media coverage that builds credibility and visibility.
How do you stand out and get the media talking about you?
1. Find a Story Worth Telling
News outlets aren’t in the business of free advertising; they want stories that their audience will care about. Ask yourself:
- Is this timely?
- Is it unique?
- Does it offer a fresh perspective?
Your story could relate to a trending topic, new data, or a solution you’re offering. A strong, newsworthy hook is your best chance of getting noticed.
2. Target the Right Journalists
Sending your pitch to a massive list of random contacts is a fast track to the trash folder. Instead, focus on reporters who actually cover your industry. Read their work, get a feel for their style, and make your pitch speak directly to their beat and audience.
If you need help finding the right contacts and building a media outreach plan, Level Up PR services are designed to connect your brand with the journalists and publications that matter most.
3. Write a Pitch They Can’t Ignore
Your subject line is your foot in the door. Keep it short, clear, and interesting. In the body of your email, get to the point quickly. Why does this story matter right now? Support your claims with facts or data. Position yourself as the best source who can discuss it.
4. Make It Easy for Them to Say “Yes”
Journalists appreciate working with sources who simplify their tasks. When you provide everything upfront, including high-quality images, a clear and concise press release or fact sheet, a short bio, and helpful links, you are not just pitching a story; you are creating a reputation as someone they can trust. If you make it easy for them to say “yes,” your chances of getting coverage increase significantly.
If you’re unsure what to include or how to present it, Level Up’s PR services cover everything from media kits to complete press campaigns. This way, you can give journalists exactly what they need to publish your story quickly.
5. Follow Up—But Keep It Classy
If you don’t hear back in about a week, send a polite follow-up. Briefly remind them of your story’s value and let them know you’re available now or anytime in the future. Persistence works; pushiness doesn’t.
Final Thought
At Level Up PR, we know getting media coverage isn’t about luck. It’s about telling a story people care about, sharing it with the right journalists, and giving them everything they need to bring it to life.
We help brands make that happen through:
- Media Outreach & Press Coverage –Getting you featured in top outlets like Forbes, USA Today, The New York Times, and more.
- Press Release Writing & Distribution – We write clear, attention-grabbing press releases and share them with the right journalists so your news gets noticed everywhere.
- Brand Positioning & Messaging – Defining what makes you stand out.
- Crisis Communication Support – Protecting your reputation when it matters most.
- Social Media & Influencer Partnerships – Teaming up with influencers to get your brand seen by more of the right people.
When you work with us, your brand doesn’t just get noticed; it becomes newsworthy.
