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Your Next Customer Isn’t on Google They’re on Podcasts

Google has long been the go-to place to find anything. But here’s a shift brands can’t afford to ignore your next customer isn’t typing your name into Google. They’re listening to you while commuting, working out, or making dinner. In 2025, podcasts aren’t just entertainment they’re a trusted source of...

You Don’t Need a Title to Be a Thought Leader

We often associate thought leadership with C-suite titles — CEOs, founders, and directors who command attention simply by showing up. But the truth? Thought leadership isn’t tied to a title. It’s tied to your ideas, your clarity, and your courage to show up and speak up. Whether you're a solopreneur,...

Why Founders Need PR Before They Even Launch

Most founders think PR is something you hire after you've built the product.After you raise funding.After you're "newsworthy." That thinking? It’s outdated and it’s costing startups visibility, credibility, and momentum. In today’s hyper-saturated landscape, how you show up before launch often determines if you’ll even get noticed at launch. Here’s...