LinkedIn is now a go-to platform for professionals, but something is changing on the platform in 2025: the rise of video advertising. What was once dominated by text updates is now becoming a video-first experience. More and more founders are realizing that video builds attention, trust, and conversions in a way that static posts simply can’t.
But while most founders know they should be using LinkedIn video ads, very few know how to use them effectively. Is it better to go for polished campaigns or raw, authentic clips? Should you chase reach or focus on niche targeting?
This blog breaks down exactly what founders need to know about LinkedIn video advertising and how to make it a powerful growth lever for your personal brand and business.
Why Video Ads Work Better on LinkedIn
Video isn’t new, but video on LinkedIn is different. Unlike TikTok or Instagram, LinkedIn’s audience is business-minded and decision-driven.
Here’s why LinkedIn video ads are becoming more relevant:
- Attention in a Professional Context: On LinkedIn, users are already primed to learn, grow, and make career or business decisions. Video fits perfectly into this mindset, giving you longer watch times compared to other platforms.
- Storytelling Over Selling: Static ads scream “buy now.” Video ads can show the problem and demonstrate the solution. This storytelling approach helps your message stick.
- Rich Targeting Features: LinkedIn allows you to target by job title, company size, industry, and even seniority level. When combined with video, this means your content lands directly in front of the decision-makers who matter most.
How Founders Can Leverage LinkedIn Video Ads
Knowing that video works is one thing; using it strategically is another. Founders who succeed with LinkedIn video ads focus on three principles:
1. Lead with Value, Not Hype
Your first 10 seconds are crucial. They decide whether someone is trusting you or not. Instead of flashy intros, start with a hook that speaks directly to your audience’s pain point.
For example, instead of “We’re the best SaaS growth platform,” try:
- “90% of SaaS founders lose leads at this stage of the funnel. Here’s how to fix it.”
This immediately signals value and relevance.
2. Balance Professional and Real
High-budget videos look great, but authenticity often wins on LinkedIn. Founders can mix two approaches:
- Polished explainers for credibility and scale.
- Raw, face-to-camera clips for authenticity and relatability.
This combination builds trust while keeping your content versatile.
3. Optimize for Mobile + Captions
Over 60% of LinkedIn traffic is mobile. That means short, captioned videos work best. Add subtitles so your message lands even if someone is scrolling with the sound off during their commute.
Real Example: The Founder Who Scaled with Video Ads
We worked with a B2B SaaS founder who had been posting blogs for a year with minimal traction. Once we shifted to short video ads explaining one customer pain point per clip, his engagement doubled within weeks.
Instead of 10,000 impressions with no action, he started receiving direct DMs from qualified leads. The videos weren’t polished; they were simple, clear, and authentic. That was the game-changer.
Final Thoughts
LinkedIn video advertising is no longer optional. It’s becoming the most powerful way to cut through noise, earn trust, and reach high-value audiences.
For founders, the takeaway is simple:
- Hook with value.
- Tell stories, not sales pitches.
- Mix professional polish with personal authenticity.
At LevelUp PR, we help founders design LinkedIn video ad strategies that not only get views but also spark conversations and conversions. If you want to stand out in a video-first LinkedIn, now’s the time to act.
