PR is no longer just about newspapers, magazines, or TV spots. In 2025, some of the most powerful brand stories will be told in people’s ears through podcasts, Clubhouse rooms, and Twitter Spaces.
Welcome to the era of Audio PR.
It’s personal, it’s powerful, and it’s changing how brands connect with their audiences.
Why Audio PR Works
People are tired of endless scrolling. Videos demand their full attention. Articles require time. But audio? It’s effortless. Your audience can listen while driving, walking, or cooking dinner.
That’s why audio builds intimacy and trust in ways other media can’t. Hearing someone’s voice creates a sense of closeness; it feels like a conversation, not a sales pitch.
Research even shows that podcast listeners are 68% more likely to consider a brand after hearing about it on a show they trust.
Podcasts: The New PR Powerhouse
Podcasts are today’s talk shows, but better. They’re niche, loyal, and evergreen.
When a founder, coach, or expert is featured on a podcast, they’re instantly positioned as a credible authority. The host’s trust transfers to the guest.
And the reach doesn’t end there; episodes can be clipped, repurposed, and discovered months or even years later. One good interview can deliver long-term visibility.
Clubhouse & Twitter Spaces: Real-Time Authority
If podcasts are evergreen, live audio platforms like Clubhouse and Twitter Spaces are about urgency and immediacy.
Imagine hosting a live discussion on “The Future of Health Tech” and having journalists, influencers, and potential clients tune in. That’s not just PR, it’s community building in real time.
Live audio creates FOMO. People join because they don’t want to miss out. And when you’re the one leading the conversation, your authority grows instantly.
How to Leverage Audio PR for Your Brand
Here’s how you can start today:
Be a Guest First – Instead of launching your own podcast, pitch yourself to existing shows that already have your target audience.
Host Niche Conversations – Run Twitter Spaces or Clubhouse chats around industry trends. Become the go-to voice in your space.
Repurpose Everywhere – Share podcast clips and live audio highlights on LinkedIn, Instagram, and X. One recording can fuel weeks of content.
Build Relationships – Invite journalists, influencers, and partners into your live sessions. These connections open doors for future media coverage.
Measure the Impact – Track website traffic, leads, and mentions after audio appearances to prove ROI.
Why Brands Can’t Ignore Audio PR
Audio PR isn’t just a trend, it’s a shift in how people consume information.
Unlike ads, which interrupt, audio creates permission-based engagement. People choose to listen. And when they do, they give you their undivided attention for 20, 30, or even 60 minutes. That kind of focus is rare in today’s digital noise.
Final Takeaway
The future of PR isn’t only written, it’s spoken. Podcasts, Twitter Spaces, and Clubhouse are platforms where voices build authority, trust, and influence faster than traditional press.
If your brand isn’t being heard in these spaces, you’re missing the conversations that shape industries.
At Level Up PR, we help founders and brands break into the world of audio PR securing guest spots, hosting impactful sessions, and turning conversations into visibility that lasts.
Because in 2025, brands that speak up are the ones people remember.
