success In Numbers
About the Client
Queen’s College is a Canadian institution focused on delivering high-quality education and skill-based programs. With the launch of three new courses — French Language, Yoga, and Makeup Artistry — the college partnered with us to strengthen its social media presence, increase awareness, and drive course inquiries through consistent and engaging content.
Client Requirements
The client needed complete end-to-end social media management to support the promotion of their newly introduced programs. This included content planning, creation, and execution across platforms, along with storytelling that aligned with the brand’s educational vision. The primary goals were to improve visibility, encourage audience interaction, and generate course-related inquiries.
Key focus areas included:
- Content creation for posts, reels, and stories
- Video script writing and creative design (graphics, carousels, thumbnails)
Blog writing and Google My Business (GMB) posting and optimization
Our Process
To ensure efficiency and clarity, we implemented a structured and collaborative workflow. A shared content calendar was built using Google Sheets, allowing the client to review captions, content ideas, video scripts, and provide feedback in real time. Each piece of content followed a clear approval flow, ensuring faster turnaround and smooth coordination.
We also conducted biweekly Zoom meetings to review performance, align on feedback, and plan upcoming content. Content execution focused on a balanced mix of formats — reels, carousels, static posts, and stories — highlighting course features, educational tips, student-focused content, and behind-the-scenes moments.
Challenges and Solutions
One major challenge was delayed revisions caused by outsourced designers working across different time zones. To resolve this, we introduced a shared Figma workspace, enabling our in-house team to make instant edits based on client feedback. This reduced revision time by 60–70%.
Another challenge was the client’s inability to record videos for social media. We addressed this by using AI-generated visuals, raw course footage, stock clips, and professional voiceovers, ensuring high-quality and engaging video content without relying on on-camera recordings.
Impact
Between August and November, Queen’s College experienced strong growth in social media performance. Views increased from 577 to 2,874 (+398%), while accounts reached grew by 468%. Profile visits saw a major jump from 20 to 495 (+2,375%), indicating improved discovery and interest.
Despite reducing posting frequency to three posts per week in November, engagement remained consistent, showing that content quality and relevance played a key role. The campaign also generated multiple direct message inquiries for French, Yoga, and Makeup courses, strengthening the college’s lead pipeline.
Key highlights:
- Significant increase in reach, views, and profile visits
- Consistent engagement despite lower posting volume
- Multiple course-related inquiries via DMs
Faster approvals through streamlined workflows
Conclusion
Through strategic planning, efficient collaboration, and smart use of tools such as Figma, AI, and shared content calendars, we transformed Queen’s College’s social media presence into a reliable, inquiry-driven channel. The results built a strong foundation of trust, engagement, and visibility, positioning the brand for scalable growth and continued success in 2026 and beyond.