success In Numbers
About the Client
Vishwajeet Vishnu
Founder & Managing Director, Ear Solutions Pvt. Ltd.
TEDx Speaker | Hearing Health Advocate
Project Overview
Vishwajeet Vishnu, Founder and Managing Director of Ear Solutions Pvt. Ltd., set out with a mission larger than business growth to educate consumers about hearing loss and raise global awareness around hearing health. While Ear Solutions had already established itself as one of India’s fastest-growing hearing aid brands, Vishwajeet aimed to strengthen his personal brand and position himself as a credible industry voice at the intersection of healthcare, entrepreneurship, and policy-driven conversations.
To achieve this, Vishwajeet partnered with us to build visibility through podcasts, high-impact speaking engagements, and authoritative media coverage, ensuring his insights reached business leaders, healthcare professionals, policymakers, and global audiences.
Client Objectives
- Build Vishwajeet’s credibility as a thought leader beyond business ownership
- Educate consumers and stakeholders about hearing loss and hearing health
- Secure visibility across respected podcasts, events, and media publications
- Establish long-term authority through knowledge-driven platforms, not generic publicity
The Challenge
- Positioning Vishwajeet as an industry and policy-level thought leader, not just a successful entrepreneur
- Identifying high-impact podcasts and event platforms aligned with his expertise and values
- Ensuring visibility across credible, editorially respected forums rather than mass or low-relevance platforms
Our Strategy & Execution
1. Podcast Positioning & Outreach
Our podcast strategy was deeply research-driven and highly selective. Instead of high-volume outreach, we focused on relevance, credibility, and audience alignment.
Before initiating outreach, we evaluated each platform on:
- Past and recent episodes
- Guest profiles and selection patterns
- Interview formats and discussion depth
- Host storytelling and conversational style
This approach ensured Vishwajeet’s insights on hearing health, leadership, and entrepreneurship were delivered through platforms that encouraged authentic, long-form conversations.
Podcast Features Secured:
These appearances enabled Vishwajeet to connect directly with engaged audiences while reinforcing his authority through meaningful dialogue.
2. Media Articles & Editorial Coverage
For editorial placements, we crafted a clear and compelling narrative around Vishwajeet’s leadership journey, industry expertise, and long-term vision for hearing healthcare. This narrative was supported by a comprehensive media kit that highlighted his credentials, achievements, and impact.
We positioned Vishwajeet as a subject-matter expert and pitched his insights to well-established media outlets, ensuring the coverage focused on education, awareness, and leadership, not promotional messaging.
Media Features Secured:
These features strengthened Vishwajeet’s credibility while amplifying conversations around hearing health on a national and global scale.
3. Speaking Engagements & Event Appearances
We strategically positioned Vishwajeet as a thought leader and industry voice through curated speaking opportunities and panel discussions on prestigious platforms. Each appearance was aligned with his expertise, leadership narrative, and long-term positioning.
Key Speaking Engagements:
TEDx Speaker, TEDxMall Road
A major milestone was securing Vishwajeet’s first-ever TEDx Talk, placing him on one of the world’s most respected idea-sharing platforms and cementing his credibility as a global thought leader.
The Impact
- Established Vishwajeet Vishnu as a recognized thought leader across podcasts, events, and mainstream media
- Significantly enhanced visibility among entrepreneurs, business leaders, policymakers, and global audiences
- Strengthened long-term brand credibility through association with TEDx, respected podcasts, and top-tier publications
- Successfully positioned Vishwajeet as an authoritative voice in hearing health awareness, beyond traditional business narratives