About the Client
Bella Hope Dayne
Filmmaker | Producer | Actor | Songwriter
Founder, Belle Hope Productions
Project Overview
Bella Hope Dayne is a multi-hyphenate creative whose career spans songwriting, filmmaking, producing, and acting. Originally discovered as a songwriting prodigy at age 12, Dayne evolved into a powerful storyteller behind and in front of the camera, building a diverse creative portfolio that includes projects with major streaming partners and mainstream hits.
Her series Wes & Belle represents her most personal and culturally resonant project to date, a narrative that blends early-2000s nostalgia with modern emotional intelligence. Unlike typical romantic dramas, the series subverts outdated tropes, centers a confident and self-possessed heroine, and redefines how relationships and ambition intersect on screen.
The objective was to position Bella Hope Dayne as a distinctive creative voice and cultural thinker, using Wes & Belle as the centerpiece of her evolving artistic identity.
Client Objective
- Establish Bella Hope Dayne as a narrative-driven creator, reshaping modern romance stories
- Position Wes & Belle as a culturally relevant, trope-challenging series
- Highlight Dayne’s creative evolution, personal voice, and emotional vulnerability
- Secure coverage across prestigious fashion, entertainment, culture, and theatrical outlets
The Challenge
- Differentiating Wes & Belle in a crowded romance and nostalgia-driven entertainment landscape
- Translating early-2000s nostalgia into editorial narratives that resonate with modern audiences
- Reflecting Dayne’s personal and vulnerable storytelling in media placements
- Elevating both the series and Dayne’s multi-faceted artistic identity simultaneously
Our Strategy & Execution
Narrative-Led Editorial Positioning
We developed a story-first media strategy rooted in cultural relevance and emotional resonance. The narrative centered on:
- Subverting the “jealous girlfriend” trope through confidence, trust, and emotional intelligence
- Tapping early-2000s nostalgia with a modern lens
- Casting Wes & Belle as both romantic entertainment and social commentary
- Highlighting Dayne’s personal reflections on ambition, vulnerability, and life choices
- Presenting the show’s potential for theatrical or Broadway-style adaptation
This strategy was tailored to align with each outlet’s unique editorial voice, ensuring both the series and Dayne’s personal journey were authentically represented.
Media Coverage Secured
The Impact
- Positioned Bella Hope Dayne as a thoughtful creator, reshaping modern romantic narratives
- Elevated Wes & Belle as a culturally relevant series with emotional clarity and nostalgia-rich appeal
- Amplified Dayne’s personal story and creative range across fashion, culture, theatrical, and mainstream media
- Reinforced the series’ potential for cross-platform and theatrical exploration