Project Overview
Trenton Wisecup is a visionary entrepreneur and the Founder & CEO of Arrow Roofing Services, LLC, one of the fastest-growing roofing companies in the United States. Starting with just $20, Trenton scaled his business to over $20 million in revenue within six years, becoming a respected authority in storm restoration, insurance claim projects, and roofing business scalability.
To translate his real-world success into a credible digital presence, we conceptualized, designed, and built Trenton Wisecup’s personal website from the ground up. The goal was to create a powerful platform that positioned him not just as a successful contractor but as a thought leader, mentor, and industry authority in roofing and entrepreneurship.
The website was designed to serve as:
- A central hub for Trenton’s entrepreneurial journey and leadership philosophy
- A credibility engine for media features, speaking opportunities, and consulting visibility
- A long-term foundation for thought leadership in roofing, storm restoration, and business scaling
The Problem
Despite extraordinary business growth and industry recognition, Trenton lacked a dedicated personal platform that clearly communicated the depth of his experience, leadership style, and strategic thinking.
Key challenges included:
- His story was fragmented across media articles and company platforms
- Media editors, podcast hosts, and event organizers had no single destination to understand his journey and authority
- His mentorship work and consulting impact were not clearly positioned at a leadership level
- His insights into insurance claims, scaling systems, and automation were under-leveraged digitally
Without a centralized personal website, Trenton’s visibility depended heavily on third-party platforms rather than an owned, authoritative presence.
The Strategy
We built Trenton Wisecup’s personal website with authority, clarity, and scalability at its core.
Key strategic elements included:
- Structuring the website around Trenton’s journey from door-to-door sales to a multimillion-dollar enterprise
- Positioning him as a calm, decisive, and systems-driven leader in the roofing and storm restoration industry
- Highlighting his credibility through media features, certifications, and industry accolades without over-promotion
- Creating editorial-ready positioning that media houses, podcast producers, and event curators could immediately trust
- Designing the site as a long-term asset to support speaking, consulting, mentorship, and industry thought leadership
The result was a website that reflects real leadership, real scale, and real impact, not hype.
The Impact
The personal website became a powerful credibility and positioning tool for Trenton Wisecup.
- Established Trenton as a trusted thought leader in roofing, storm restoration, and entrepreneurship
- Strengthened editorial and media credibility across respected business and industry publications
- Positioned him as a mentor and advisor for contractors seeking scalable, recession-proof growth
- Created a sustainable digital foundation to support consulting programs, speaking engagements, and long-term brand equity
Rather than just showcasing success, the website now communicates experience, authority, and leadership at scale.
Why This Worked
By owning his narrative through a well-structured personal website, Trenton moved from being known as a successful operator to being recognized as an industry voice and business authority, setting the stage for continued media growth, mentorship influence, and long-term brand leadership.