success In Numbers
Funk Roberts
Entrepreneur | Author | Customer Retention & Community Building Expert
Creator of the Over 40 Alpha Brotherhood
Project Overview
Funk Roberts is a renowned entrepreneur, author, and expert in customer retention and community building, based in Toronto. He is the creator of the Over 40 Alpha Brotherhood, a membership program generating $3.5M in revenue, with over 15,000 active members and a 90% retention rate.
Despite his outstanding achievements in building successful membership businesses, Funk had limited visibility in mainstream media and business publications. The objective was to position Funk as a thought leader in customer retention, community building, and membership-based business models through strategic media articles and editorial coverage.
Client Objectives
- Establish Funk Roberts as a credible expert in customer retention and community building.
- Secure features in high-authority media outlets to amplify his business methodology and insights.
- Translate his practical business achievements into authoritative editorial storytelling.
The Challenge
- High competition in the personal development and entrepreneurship media space.
- Media coverage required insight-driven positioning, not promotional messaging.
- Need to differentiate Funk’s approach, the 27 Tribe Secrets Method, as a unique, psychology-based system for membership growth and retention.
Our Strategy & Execution
We developed an editorial positioning strategy that highlighted Funk’s expertise and practical achievements:
- Crafted compelling story angles emphasising customer retention, community building, and the psychology behind membership success.
- Developed media narratives showcasing:
- $3.5M revenue and 15,000+ members of Over 40 Alpha Brotherhood
- 90% retention rate, demonstrating real results
- Two-time Clickfunnels 2 Comma Club Award winner
- Author of The 27 Tribe Secrets, sharing actionable insights for entrepreneurs
- $3.5M revenue and 15,000+ members of Over 40 Alpha Brotherhood
We pitched these stories to high-authority business, entrepreneurship, and finance publications, focusing on Funk’s unique perspective and proven methodology.
Key Media Features Secured
These features positioned Funk as a go-to expert for membership growth, customer retention, and community-driven business models, translating his achievements into a trusted editorial authority.
The Impact
- Positioned Funk Roberts as a recognized authority in customer retention and community building.
- Secured coverage across high-profile media outlets, amplifying his reach and credibility.
- Highlighted Funk’s 27 Tribe Secrets Method and proven results in a compelling, editorially-driven way.
- Strengthened his visibility among entrepreneurs, business leaders, and media audiences, laying the foundation for future thought leadership opportunities.