fbpx
Book Now

Be10x

success In Numbers

0
PIECES OF COVERAGE​
1 M
AUDIENCE
0
AVG. DOMAIN AUTHORITY​

Project Overview

Be10x

AI Education Platform | Professional Upskilling | Workforce Transformation
Founded by IIT Alumni Aditya Kachave & Aditya Goenka 

 

Project Overview

Be10x is a fast-growing AI education and upskilling platform addressing one of the most urgent challenges in today’s professional landscape: AI literacy for non-technical professionals.

As artificial intelligence rapidly reshapes workplaces across industries, Be10x empowers professionals and students to understand, apply, and leverage AI tools without requiring coding or technical backgrounds. The platform focuses on practical, real-world AI usage, covering tools such as ChatGPT, prompt engineering, Power BI, AI automation workflows, and productivity systems.

Be10x’s core mission is to bridge the gap between traditional education and workplace AI needs, helping India’s workforce remain competitive, efficient, and future-ready in an AI-driven economy.

Client Objectives

  • Build strong brand credibility in a crowded AI education market

  • Increase brand visibility and trust among professionals and decision-makers

  • Rank for key brand and category keywords on Google

  • Position Be10x as a practical, outcomes-driven AI education platform, not a hype-based course provider

  • Establish founders as credible voices on AI adoption and workforce transformation

The Challenge

Despite offering high-quality, industry-relevant AI training, Be10x faced several early-stage challenges:

  • Low brand awareness in an increasingly saturated AI education space

  • Difficulty standing out amid numerous AI course providers and certifications

  • Limited visibility for brand keywords on Google, affecting organic discovery

  • Need to establish trust and legitimacy, especially among working professionals skeptical of online courses

  • Overcoming market noise driven by theoretical or over-promotional AI programs

The challenge was not the demand for AI skills but earning trust, authority, and differentiation.

 

Our Strategy & Execution

We executed a media-led authority and trust-building strategy, supported by SEO and thought leadership positioning.

1. High-Authority Media Coverage & Editorial Validation

We positioned Be10x as a career-impact platform, focusing on productivity, promotions, and real workplace outcomes rather than certificates.

Key narrative angles included:

  • Why AI skills are now influencing promotions and leadership potential

  • How non-technical professionals can use AI tools immediately at work

  • The shift from theoretical AI education to hands-on productivity enablement

  • Democratizing AI literacy across India’s workforce

We secured coverage across top-tier national and global media, including:

Media Features Secured:

Along with over 200 additional national and international outlets, this significantly amplifies Be10x’s credibility and reach.

These placements provided third-party validation, positioning Be10x as a serious, trusted AI education brand rather than a short-term trend player.

2. Thought Leadership Positioning of Founders

We positioned founders Aditya Kachave and Aditya Goenka (IIT alumni) as voices of clarity in the AI adoption conversation.

Their insights focused on:

  • Practical AI usage vs. coding-heavy theory

  • AI as a productivity multiplier, not a job threat

  • Responsible and ethical AI adoption in professional environments

  • Preparing India’s workforce for AI-driven career shifts

This strengthened Be10x’s perception as a mission-driven ed-tech platform, not just a commercial course provider.

3. SEO & Brand Discoverability

Alongside media coverage, we reinforced Be10x’s search presence, ensuring:

  • Improved rankings for brand and review-based keywords

  • Increased organic discovery through high-authority media backlinks

  • Stronger trust signals for users researching legitimacy and value

This ensured Be10x appeared where professionals already look for validation from Google.

Key Offerings Highlighted Through PR

  • AI Tools Workshop

    A 3-hour live, beginner-friendly workshop teaching practical AI applications such as task automation, content generation, and productivity workflows, rated ~4.9/5 by thousands of participants.

  • Advanced AI Mastery Programs

    Deeper programs focused on Generative AI, automation systems, dashboards, and scalable productivity, positioned as career accelerators rather than certifications.

The Impact

  • Be10x established itself as a credible AI education authority in India

  • Strong visibility across top business and tech publications

  • Increased trust among professionals evaluating AI courses

  • Clear differentiation as a practical, real-world AI training platform

  • Strengthened positioning around career growth, productivity, and ethical AI adoption

Media coverage amplified Be10x’s mission of making AI accessible, actionable, and career-relevant, reinforcing its role in preparing India’s workforce for the future of work.

Impact Snapshot

  • Featured in Business Standard, AP News, The Tribune, The Print, ANI News + 400 outlets

  • Improved Google visibility for brand and review keywords

  • Positioned as a practical AI upskilling leader, not a theory-first course platform

  • Strengthened trust and legitimacy in a skeptical ed-tech market

Reinforced mission to democratize AI literacy across India

Final Positioning

Through strategic media placement, thought leadership, and SEO-driven credibility building, Be10x was successfully positioned as a high-trust, outcomes-focused AI education platform, helping professionals not just learn AI, but use it meaningfully to advance their careers.