success In Numbers
Project Overview
Be10x is at the forefront of addressing the rapidly growing need for AI literacy in the professional world. As artificial intelligence reshapes industries and creates new opportunities, Be10x is empowering professionals across sectors to understand, apply, and leverage AI effectively. The organization offers industry-specific, adaptable AI training designed to bridge the skills gap and prepare individuals for the challenges and opportunities in an AI-driven future. Be10x’s mission is to equip professionals with the knowledge and tools to thrive in a modern, data-driven workplace, making AI accessible to everyone, regardless of their technical background.
The Problem
Be10X faced significant challenges in establishing its brand presence in the competitive AI training space. Despite offering high-quality, industry-specific AI education, Be10X struggled with low brand awareness and credibility, which hindered its ability to attract the right audience. Additionally, the company faced difficulties in ranking for key brand keywords on Google, making it challenging for potential clients to find them amidst the growing number of AI training providers. This lack of visibility not only impacted Be10X’s ability to stand out but also limited their potential to build trust with prospective customers and position themselves as a leader in the AI education market.
The Strategy
Our team implemented a comprehensive media and PR strategy focused on showcasing Be10x’s innovative approach to AI education. We secured features in top-tier publications, including Business Standard, AP News, and over 200 other prestigious outlets, highlighting Be10x’s adaptable, industry-specific curriculum and hands-on learning experiences. Thought leadership opportunities were leveraged by having Be10x’s founder, Anna Gannon, share insights on AI adoption and its impact on various industries through podcasts and guest articles, further establishing Be10x’s credibility. Additionally, our SEO strategy ensured that Be10x ranked higher for key brand keywords, driving organic traffic and boosting brand visibility. We also emphasized the company’s commitment to responsible AI use, positioning Be10x as a leader in ethical AI education. This multifaceted strategy enhanced Be10x’s market presence, positioning it as a trusted authority in the AI education space and overcoming the challenges of low brand recognition and credibility.
The Result
Be10x’s training program delivers key outcomes that enhance professionals’ career prospects by equipping them with the essential AI knowledge needed to thrive in today’s competitive job market, boosting employability and career growth. Through industry-specific training, Be10x ensures participants not only gain a deep understanding of AI but also acquire practical, real-world skills to apply AI effectively in their roles, solving problems and improving efficiency. Additionally, with a strong focus on ethical AI adoption, the program empowers professionals to use AI tools responsibly, ensuring they stay aligned with industry standards and ethical guidelines in an ever-evolving digital landscape. Be10x has also been featured in several prestigious publications, including Business Standard, AP News, and over 200 other prominent media outlets, amplifying its mission of empowering professionals with AI literacy and showcasing its innovative approach to AI education in preparing the workforce for the future of work.