Content co-creation is a powerful tool for PR professionals seeking to amplify their brand’s voice and forge deeper connections with their audiences. Contributed articles are a valuable strategy to boost your PR efforts and earn media coverage. If you’re looking to expand your visibility and position your brand as a thought leader, these articles can be a game-changer. Here’s what you need to know about leveraging contributed content effectively.
A bylined article can be written by a subject matter expert, but it doesn’t have to be by an employed writer for the publication. It is a powerful PR tool that allows your company’s thought leaders to offer expert, vendor-neutral perspectives on topics relevant to a publication’s audience. Unlike traditional reporting by journalists, these articles come directly from industry experts and often provide unique insights.
Here’s how they benefit your brand:
- Establish thought leadership and position your company as an authority in your field.
- Boost visibility by reaching your target audience with compelling content.
- Unlock opportunities such as speaking engagements, interviews, and more.
Editors seek high-quality, audience-specific content. Submitting polished, ready-to-publish pieces accompanied by visuals like photos or videos can make your submission more appealing and increase its chances of publication.
Ensure you have these materials ready:
- Author bio: Short and long versions.
- Professional headshot: High-quality and suitable for multiple uses.
- Byline preferences: Confirm the author’s name and title.
- High-resolution photos: Include captions and photo credits.
- Company logo: Ensure it’s suitable for publication.
- Videos: Provide supporting multimedia content if available.
Store these assets in a shareable folder for easy access. Adding visuals to your pitch can significantly improve your chances of success.
Start by identifying trade publications your audience trusts. Check their websites for sections like “Editorial Guidelines” or “Contributed Content” to determine their submission process.
Follow editorial guidelines to ensure your submission meets their standards. Pitching before writing allows you to tailor your article to a publication’s requirements. Some outlets accept repurposed content, but many require exclusivity, so be prepared to adapt existing material if needed.
If a thought leader lacks time to write, hire a ghostwriter to translate their ideas into a polished article. Amplify your published articles across social media, newsletters, and your website, tagging the publication for added visibility.
Unlock the power of public relations with our comprehensive PR guide for content. To get the most from contributed content:
- Target relevant publications.
- Prepare essential materials in advance.
- Follow guidelines meticulously.
- Create original, high-quality articles.
At Level Up PR, we specialize in helping B2B companies craft impactful PR strategies. Ready to explore the potential of contributed articles for your brand? Learn more about our PR consulting services here.
