AI has changed the way we create content. It can write articles, generate captions, and even suggest headlines in seconds. As AI tools flood our feeds, one question matters more than ever: can AI actually influence people?
The influence isn’t about writing words. It’s about shaping perceptions, building trust, and sparking action. No matter how smart AI becomes, these human elements can’t be fully automated.
So how do you stand out in a world where AI can write endless content? The answer lies in using AI wisely while doubling down on what makes you human. Here are three principles to guide you.
Use AI as a Tool, Not a Crutch
AI is brilliant for speed and structure; it can brainstorm content ideas, help polish grammar, or repurpose posts across platforms. However, when you rely on it too heavily, your brand loses its edge.
The danger? AI-generated content often sounds generic. It’s safe, polished, but forgettable. If your posts feel like anyone could have written them, they won’t make people stop scrolling.
Instead, use AI as your co-pilot. Let it handle the heavy lifting: outlines, drafts, formatting, while you focus on the part only you can deliver: a unique perspective.
Inject Your Signature Story
What AI can never replace is your lived experience. The late nights, the hard lessons, the bold risks, these are what make your voice memorable.
Think about the thought leaders you admire most. Chances are, it’s not just their advice you remember; it’s their story. Maybe they built a company from scratch, failed and tried again, or challenged industry norms.
When you bring your journey into your content, you create resonance, and that builds loyalty. AI can write facts, but only you can write your story.
Add Emotion and Empathy
Influence isn’t built on information alone; it’s built on how you make people feel. AI can replicate tone, but it can’t feel emotion. It can’t capture the vulnerability of sharing a personal failure or the excitement of achieving a milestone.
When you write with empathy, connecting your insights to the struggles, hopes, and dreams of your audience, you create content that’s not just read but remembered.
Final Thoughts
AI can write, but it can’t influence. It can’t replace authenticity, vulnerability, and trust. The future of personal branding belongs to those who use AI for efficiency but keep their human voice at the center.At Level Up PR, we help leaders blend the best of both worlds: scaling content with AI while amplifying the authenticity that makes their voice unforgettable.
