Project Overview
Arrow Roofing is a leading roofing service provider dedicated to delivering top-quality solutions to its clients. To strengthen their online presence and attract more organic leads, they partnered with Level Up PR to enhance their website and overall SEO strategy. We focused on optimising on-page elements, such as meta tags, headers, and internal linking, while publishing high-quality SEO articles, building authoritative backlinks, and enhancing local search visibility. Our efforts ensured a more engaging, user-friendly website that not only reflected their professionalism but also achieved top rankings in search results for key roofing-related keywords.
The Problem
Arrow Roofing’s website faced several challenges that limited its online visibility and lead generation potential. The site’s structure and content were not fully optimised for search engines, making it difficult to rank for high-intent roofing keywords. Slow loading times and technical issues negatively impacted user experience and search rankings, while inconsistent on-page SEO elements, including meta tags, headers, and internal linking, further hindered organic performance. These factors combined to reduce the website’s ability to attract qualified traffic and convert visitors into customers.
The Strategy
To overcome these challenges, we implemented a comprehensive SEO and website optimisation approach. We restructured the website’s content and optimised meta titles, descriptions, headers, and internal linking to target high-intent roofing keywords. High-quality, keyword-focused articles and service pages were published to boost topical authority and improve organic rankings. At the same time, technical SEO improvements, including faster loading times, mobile optimisation, and schema markup, were applied to enhance crawlability and overall search performance. We also built high-authority backlinks through guest posts, local citations, and industry-relevant publications to strengthen the site’s domain authority. Finally, the website layout and branding were redesigned for a more organised, cohesive, and professional user experience. This integrated strategy significantly increased Arrow Roofing’s search engine visibility, improved user engagement, and drove a steady flow of qualified leads.
The Result
As a result of our comprehensive SEO and optimization efforts, Arrow Roofing experienced significant improvements in both search visibility and user engagement. The website’s optimized structure, faster loading times, and improved mobile performance enhanced the overall user experience, reducing bounce rates and keeping visitors engaged longer. High-quality content and strategically placed keywords helped the site rank on top search engine results for competitive roofing-related terms, while authoritative backlinks strengthened its domain authority and credibility. Consistent branding and a cohesive design reinforced trust with potential customers, driving more qualified leads. Collectively, these improvements established Arrow Roofing as a dominant online presence in the competitive roofing industry, generating sustainable organic traffic and measurable business growth.