Meet Jake, the Frustrated Business Owner Jake owns a growing tech company. Last year, he hired three different marketing people. Each one created different messages about his business. His website said "innovative software solutions. His ads talked about "affordable tech tools." His sales team pitched "enterprise-grade platforms. When customers called,...
PR on Autopilot: How Agencies Save You Time & Headaches
Meet Sarah, the Stressed-Out Entrepreneur Sarah runs a successful bakery. Last month, she decided to handle her own PR to save money. She spent 15 hours writing a press release about her new cupcake flavors. She researched 30 food bloggers, sent awkward emails, and waited by her phone for responses....
The Power of Consistent PR: Why One Feature Isn’t Enough
A lot of brands chase “the big feature.”They get excited about landing that one podcast, one article, or one TV interview—and then they stop. But here’s the thing: one feature isn’t enough to build a brand. In a crowded marketplace, the brands that win aren’t the ones who show up...
Why Your Brand Needs Third-Party Validation
You can have the best website, the most engaging Instagram, and a perfectly curated LinkedIn profile. But here’s the reality: People don’t fully trust what you say about yourself. They trust what others say about you. This is where third-party validation comes in—and it’s one of the most powerful tools...
From Invisible to Influential: Building Brand Awareness with PR
Brand awareness is simply how well people know and recognize your business. It's the difference between being a stranger and being the first company people think of when they need what you sell. Lacking it, even the finest products and services remain obscured in plain view. Most startups and growing...