It’s often said that a picture is worth a thousand words. In public relations, the right visuals can be worth even more—better engagement, increased credibility, and stronger media coverage. Studies show that press releases with images receive nearly double the views compared to text-only versions. Additionally: ✔️ Articles with images...
Writing for SEO: Why It’s Crucial for Small Businesses
SEO (Search Engine Optimization) may seem like a daunting task, but it’s a powerful tool for small businesses to boost their online visibility and attract the right audience. Despite the abundance of resources available—articles, webinars, and workshops—many businesses remain unsure of how to write for SEO effectively. A recent study...
Stay Calm: A Simple Guide to Handling Unexpected Media Calls
As a business owner or PR professional, you’ve likely experienced the unexpected—an email or phone call from a reporter that catches you off guard. The first instinct? Panic. But here’s the truth: being contacted by a reporter doesn’t need to cause stress, and handling it with care can actually elevate...
PR Tactics: How to Boost Your Brand’s Visibility
The media landscape is undergoing significant changes. Over the years, shifts in the industry have led to massive layoffs of journalists and even the closure of entire publications. For businesses aiming to enhance their visibility through public relations, this transformation can seem daunting. However, it also opens up opportunities to...
Unlock the Power of Contributed Articles for PR Success
Content co-creation is a powerful tool for PR professionals seeking to amplify their brand's voice and forge deeper connections with their audiences. Contributed articles are a valuable strategy to boost your PR efforts and earn media coverage. If you’re looking to expand your visibility and position your brand as a...