When AI first emerged, most PR teams utilized it primarily for one purpose: efficiency. They'd use it to draft press releases, summarize coverage, or automate reports. However, in 2025, something bigger is happening: AI is transitioning from being a helper to a strategic advisor. The question is no longer, “Should...
The Rising Role of Video Advertising on LinkedIn: What Founders Should Know
LinkedIn is now a go-to platform for professionals, but something is changing on the platform in 2025: the rise of video advertising. What was once dominated by text updates is now becoming a video-first experience. More and more founders are realizing that video builds attention, trust, and conversions in a...
Beyond Followers: The Metrics That Actually Matter
We live in a numbers-obsessed culture. “10,000 followers.” “50,000 impressions.” “100,000 views.” These stats may look impressive, but here’s the truth: followers don’t equal influence. The most successful personal brands don’t chase vanity metrics; they measure impact. Here’s what that looks like. Focus on Conversations, Not Counts The real value...
From Employee to Influencer with LinkedIn
Not long ago, LinkedIn was just an online résumé, but today, it has become the most powerful stage for professionals. It's rewriting the rules of career growth. You don’t need to be a CEO or founder to become a recognized voice in your industry. With the right approach, you can...
AI Can Write, But Can It Influence?
AI has changed the way we create content. It can write articles, generate captions, and even suggest headlines in seconds. As AI tools flood our feeds, one question matters more than ever: can AI actually influence people? The influence isn’t about writing words. It’s about shaping perceptions, building trust, and...