For years, companies believed that positioning was about what they sell. But 2025 is rewriting the rules. Today’s audiences are no longer buying just a product or a service. They’re buying into what your brand stands for. They’re buying alignment with their values, beliefs, and communities. If your brand can’t...
Your Personal Brand Already Exists — The Question Is, Who’s Shaping It?
Whether you realize it or not, you already have a personal brand. It’s not something reserved for influencers or CEOs it’s the collective perception people form based on your online presence, interactions, content, and reputation. The real question is: are you shaping that brand intentionally, or leaving it to chance?...
Why Cold Pitching Doesn’t Work And What Level Up PR Does Instead
The Ice-Cold Email Nobody Answered Picture this: You're a founder with a great story to tell. Your startup just hit a major milestone, and you know it deserves media attention. You craft what feels like the perfect email pitch. Subject line? Bold and attention-grabbing. You compile a list of 47...
You Don’t Need a Title to Be a Thought Leader
We often associate thought leadership with C-suite titles — CEOs, founders, and directors who command attention simply by showing up. But the truth? Thought leadership isn’t tied to a title. It’s tied to your ideas, your clarity, and your courage to show up and speak up. Whether you're a solopreneur,...
Why Founders Need PR Before They Even Launch
Most founders think PR is something you hire after you've built the product.After you raise funding.After you're "newsworthy." That thinking? It’s outdated and it’s costing startups visibility, credibility, and momentum. In today’s hyper-saturated landscape, how you show up before launch often determines if you’ll even get noticed at launch. Here’s...