AI isn’t just changing how we work it’s transforming how brands get noticed.From writing content to predicting media trends, artificial intelligence is reshaping the PR industry at lightning speed. But here’s the catch: while AI can give you an edge, using it blindly can backfire. The brands that win in...
Micro-PR: Small Actions That Get Big Media Wins
When people think of PR, they imagine splashy headlines, celebrity endorsements, or front-page coverage in The New York Times. But here’s the truth: PR wins don’t always come from big moves. Sometimes, the smallest, smartest actions can put your brand on the radar of the right people and lead to...
AI Adoption in PR Teams: From Efficiency Tool to Strategic Advisor
When AI first emerged, most PR teams utilized it primarily for one purpose: efficiency. They'd use it to draft press releases, summarize coverage, or automate reports. However, in 2025, something bigger is happening: AI is transitioning from being a helper to a strategic advisor. The question is no longer, “Should...
The Rising Role of Video Advertising on LinkedIn: What Founders Should Know
LinkedIn is now a go-to platform for professionals, but something is changing on the platform in 2025: the rise of video advertising. What was once dominated by text updates is now becoming a video-first experience. More and more founders are realizing that video builds attention, trust, and conversions in a...
Beyond Followers: The Metrics That Actually Matter
We live in a numbers-obsessed culture. “10,000 followers.” “50,000 impressions.” “100,000 views.” These stats may look impressive, but here’s the truth: followers don’t equal influence. The most successful personal brands don’t chase vanity metrics; they measure impact. Here’s what that looks like. Focus on Conversations, Not Counts The real value...