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Why Storytelling Beats Press Releases in 2025

Press releases once ruled the PR world. They were formal, structured, and sent out to every journalist in town. But here’s the truth: today, most press releases end up unopened, unread, or ignored. In 2025, storytelling has become the new PR currency. The Problem With Press Releases Press releases are...

The Rise of AI in PR: How to Stay Ahead

AI isn’t just changing how we work it’s transforming how brands get noticed.From writing content to predicting media trends, artificial intelligence is reshaping the PR industry at lightning speed. But here’s the catch: while AI can give you an edge, using it blindly can backfire. The brands that win in...

Micro-PR: Small Actions That Get Big Media Wins

When people think of PR, they imagine splashy headlines, celebrity endorsements, or front-page coverage in The New York Times. But here’s the truth: PR wins don’t always come from big moves. Sometimes, the smallest, smartest actions can put your brand on the radar of the right people and lead to...