Blog

In today’s PR landscape, there’s a concerning trend: PR appears to be for sale. Publications are selling articles, awards, and broadcast placements, blurring the lines between paid media and earned media. While these opportunities might sound tempting, it's important to understand the difference between paid, owned, and earned media—and how...

It’s often said that a picture is worth a thousand words. In public relations, the right visuals can be worth even more—better engagement, increased credibility, and stronger media coverage. Studies show that press releases with images receive nearly double the views compared to text-only versions. Additionally: ✔️ Articles with images...

SEO (Search Engine Optimization) may seem like a daunting task, but it’s a powerful tool for small businesses to boost their online visibility and attract the right audience. Despite the abundance of resources available—articles, webinars, and workshops—many businesses remain unsure of how to write for SEO effectively. A recent study...

As a business owner or PR professional, you’ve likely experienced the unexpected—an email or phone call from a reporter that catches you off guard. The first instinct? Panic. But here’s the truth: being contacted by a reporter doesn’t need to cause stress, and handling it with care can actually elevate...

The media landscape is undergoing significant changes. Over the years, shifts in the industry have led to massive layoffs of journalists and even the closure of entire publications. For businesses aiming to enhance their visibility through public relations, this transformation can seem daunting. However, it also opens up opportunities to...