What your brand says without saying a word. In today’s digital-first world, clients don’t just buy what you do.They buy what you signal. They notice the kind of press you get.The podcasts you’re on.The way you show up on LinkedIn.The caliber of people talking about you and who they’re comparing...
Why PR Is the New Sales Funnel
In 2025, people aren’t entering your “sales funnel” — they’re Googling you. The traditional funnel — awareness, interest, desire, action — used to be controlled by ads, lead magnets, and email sequences. Today, that journey is public, fast-paced, and reputation-driven. If you're still relying on outdated lead-gen tactics while ignoring...
If You’re Not Polarizing, You’re Forgettable
Let’s say it out loud: safe is boring. Trying to appeal to everyone might keep you inoffensive but it also keeps you invisible. In the digital age, where thousands of brands are saying the same thing in the same tone on the same platforms, playing it safe is a fast...
You’re Invisible to 75% of Your Potential Clients
If you’re not getting clients, here’s the truth: It’s probably not your offer.Not your pricing. Not even your competition. You're invisible to 75% of your potential clients. In today’s attention economy, if people can’t find you, they can’t hire you.And no a few Instagram posts and cold DMs don’t count...
Why Being “Quiet Online” is Hurting Your Brand
You may think you’re being strategic.Waiting for the “perfect moment” to post.Holding off on PR until you feel “ready.”Avoiding the spotlight because you’re still “figuring things out.” But here’s the truth: silence isn’t neutral it’s negative. In today’s hyper-connected world, if your brand isn’t showing up, it’s falling behind. Perception...