For PR professionals, mastering media pitching is essential to securing earned coverage. However, journalists often share frustrations about pitches that miss the mark. While PR pros are trained to “follow up or fail,” success starts long before the follow-up—it begins with crafting relevant, compelling pitches that align with a reporter’s...
Do Editorial Calendars Still Matter When Pitching the Media?
As companies plan content, many use a calendar. The same applies to publications, many of which publish an editorial calendar. In B2B public relations, these calendars serve as a tool to understand what a publication plans to cover, helping PR professionals strategically pitch stories to the media. Are Editorial Calendars...
PR Appears to Be for Sale: A Closer Look at Paid, Owned, and Earned Media
In today’s PR landscape, there’s a concerning trend: PR appears to be for sale. Publications are selling articles, awards, and broadcast placements, blurring the lines between paid media and earned media. While these opportunities might sound tempting, it's important to understand the difference between paid, owned, and earned media—and how...
How Visuals Elevate Your PR Strategy
It’s often said that a picture is worth a thousand words. In public relations, the right visuals can be worth even more—better engagement, increased credibility, and stronger media coverage. Studies show that press releases with images receive nearly double the views compared to text-only versions. Additionally: ✔️ Articles with images...
Writing for SEO: Why It’s Crucial for Small Businesses
SEO (Search Engine Optimization) may seem like a daunting task, but it’s a powerful tool for small businesses to boost their online visibility and attract the right audience. Despite the abundance of resources available—articles, webinars, and workshops—many businesses remain unsure of how to write for SEO effectively. A recent study...