Press releases once ruled the PR world. They were formal, structured, and sent out to every journalist in town. But here’s the truth: today, most press releases end up unopened, unread, or ignored. In 2025, storytelling has become the new PR currency. The Problem With Press Releases Press releases are...
The Rise of Audio PR: Why Your Brand Should Be on Clubhouse, Twitter Spaces & Podcasts
PR is no longer just about newspapers, magazines, or TV spots. In 2025, some of the most powerful brand stories will be told in people’s ears through podcasts, Clubhouse rooms, and Twitter Spaces. Welcome to the era of Audio PR. It’s personal, it’s powerful, and it’s changing how brands connect...
The Rise of AI in PR: How to Stay Ahead
AI isn’t just changing how we work it’s transforming how brands get noticed.From writing content to predicting media trends, artificial intelligence is reshaping the PR industry at lightning speed. But here’s the catch: while AI can give you an edge, using it blindly can backfire. The brands that win in...
AI Adoption in PR Teams: From Efficiency Tool to Strategic Advisor
When AI first emerged, most PR teams utilized it primarily for one purpose: efficiency. They'd use it to draft press releases, summarize coverage, or automate reports. However, in 2025, something bigger is happening: AI is transitioning from being a helper to a strategic advisor. The question is no longer, “Should...
The Rising Role of Video Advertising on LinkedIn: What Founders Should Know
LinkedIn is now a go-to platform for professionals, but something is changing on the platform in 2025: the rise of video advertising. What was once dominated by text updates is now becoming a video-first experience. More and more founders are realizing that video builds attention, trust, and conversions in a...