Improve your content through effective writing Earned media is a key element of many successful public relations campaigns. It’s the coverage and publicity brands receive through media mentions, articles, and features. But to secure this kind of exposure, understanding what journalists truly want is essential. When businesses align their media...
Is ChatGPT a Game-Changer or a Risk? What Businesses Need to Know
ChatGPT has revolutionized content creation, but it's crucial to be cautious. While AI-generated content seems like a game-changer, there are significant security risks for businesses, including privacy concerns, exposing confidential information, reputational damage, and legal liability. A recent case highlighted a major concern—a company unknowingly received AI-generated content from a...
The Future of PR: Standing Out in AI-Driven Search
The rise of AI-powered search engines is transforming how businesses are discovered online. As platforms like Perplexity and other AI-driven tools reshape search behavior, companies must rethink their PR strategies to ensure they remain visible. In this evolving landscape, a well-crafted PR approach can significantly impact a brand’s digital footprint...
Journalists Share Advice to Help PR Pros Improve Media Relations
For PR professionals, mastering media pitching is essential to securing earned coverage. However, journalists often share frustrations about pitches that miss the mark. While PR pros are trained to “follow up or fail,” success starts long before the follow-up—it begins with crafting relevant, compelling pitches that align with a reporter’s...
Do Editorial Calendars Still Matter When Pitching the Media?
As companies plan content, many use a calendar. The same applies to publications, many of which publish an editorial calendar. In B2B public relations, these calendars serve as a tool to understand what a publication plans to cover, helping PR professionals strategically pitch stories to the media. Are Editorial Calendars...