For years, small business owners have debated whether having a digital presence is truly necessary. The answer is clear—yes, it is essential. Even before the pandemic, research showed that 70-80% of consumers researched a small business online before visiting or making a purchase. However, a 2025 study revealed that 40%...
Media Outreach That Works: Understanding What Journalists Expect
Improve your content through effective writing Earned media is a key element of many successful public relations campaigns. It’s the coverage and publicity brands receive through media mentions, articles, and features. But to secure this kind of exposure, understanding what journalists truly want is essential. When businesses align their media...
Is ChatGPT a Game-Changer or a Risk? What Businesses Need to Know
ChatGPT has revolutionized content creation, but it's crucial to be cautious. While AI-generated content seems like a game-changer, there are significant security risks for businesses, including privacy concerns, exposing confidential information, reputational damage, and legal liability. A recent case highlighted a major concern—a company unknowingly received AI-generated content from a...
The Future of PR: Standing Out in AI-Driven Search
The rise of AI-powered search engines is transforming how businesses are discovered online. As platforms like Perplexity and other AI-driven tools reshape search behavior, companies must rethink their PR strategies to ensure they remain visible. In this evolving landscape, a well-crafted PR approach can significantly impact a brand’s digital footprint...
Journalists Share Advice to Help PR Pros Improve Media Relations
For PR professionals, mastering media pitching is essential to securing earned coverage. However, journalists often share frustrations about pitches that miss the mark. While PR pros are trained to “follow up or fail,” success starts long before the follow-up—it begins with crafting relevant, compelling pitches that align with a reporter’s...