Understanding the Silent Brand Concept Have you ever tried to find a company online only to discover their social media pages haven't been updated in months—or even years? This is what we call a "silent brand," and it can hurt businesses more than they realize. As a leading Public Relations...
PR vs. Paid Ads in Real Estate What Converts Better?
Real estate professionals face a growing challenge today. Paid advertising costs continue to rise while customer attention becomes harder to capture. For every real estate agent or developer trying to stand out, this creates a serious dilemma: keep pouring money into expensive ads with diminishing returns, or find a smarter...
Confused About Startup PR? Here’s a Step-by-Step Guide
Starting a business is one thing, getting people to recognize it is another. Public Relations (PR) is essential for positioning a brand, securing trust, and attracting potential customers and investors. Yet, many startups struggle to navigate PR effectively.This guide breaks down startup PR step by step, helping you leverage Press...