success In Numbers
Project Overview
EmpowerMe Consulting is a growth platform for residential roofing business owners aiming to scale their companies through leadership development, team systems, and automation. The brand targets founders and managers of 6- to 8-figure businesses and offers tiered coaching programs, mastermind groups, and business consulting services.
The Problem
When EmpowerMe came to us, their Instagram account lacked visual consistency, messaging clarity, and strategic depth.
The page was mostly dormant, with underwhelming engagement and little reflection of the premium nature of their coaching. Despite the founder's expertise and real-world results, the content failed to position the brand as an authority.
There was no structured narrative around client transformation stories, program benefits, or the founder's credibility.
What We Did
We overhauled EmpowerMe’s Instagram from scratch.
First, we developed a cohesive brand voice rooted in mentorship, transformation, and scale. We created a distinct content architecture—balancing educational posts, myth-busting carousels, behind-the-scenes founder stories, and client case studies.
We designed clean, masculine visuals aligned with the industry and implemented CTA-driven posts encouraging DMs and newsletter signups.
We also rolled out signature content series like “Scaling Secrets” and “Roofing Business Myths” to build familiarity and spark consistent engagement.
Every post was mapped to a specific brand goal: lead generation, authority building, or nurturing trust.
Results
- 280% increase in profile visits within the first 6 weeks
- DM inquiries tripled following value-driven content drops
- Strong community engagement with 5 recurring content series
- Increased founder visibility leading to podcast guest invites and private consultations
“Working with Level Up PR completely transformed the way our brand shows up online. They didn’t just make our Instagram look better, they made it work better. Every piece of content was aligned with our mission to help roofing business owners scale with confidence..”
— Trenton Wisecup, Founder of EmpowerMe Consulting