Project Overview 

Hamzeh Kassab is the Founder of Move Weight and 3rd World Clothing. 

He is a fitness enthusiast, lifestyle influencer, and entrepreneur based in Toronto, Canada. Hamzeh Kassab has a following of over 300k+ people on Instagram as he is active on his social media account sharing fitness workouts and selling his apparel online.

The Problem


Hamazeh had trouble making his social media presence grow. Not many people were following him, and his posts weren’t getting much attention. He wanted to make his personal brand more valuable by building credibility and increasing his audience.

The Strategy

We developed comprehensive communication strategies, encompassing 360-degree integrated campaigns, to captivate audiences with engaging branding concepts and unforgettable consumer interactions. These efforts have significantly boosted Hamzeh’s visibility, and we’ve also implemented paid campaigns to enhance his brand awareness and establish a distinctive presence in the industry.

The Result


With our help, Hamzeh saw unbelievable organic growth on Instagram and also witnessed his engagement rates booming by 10x. As a result of our efforts, he secured significant business collaborations and opportunities, fulfilling his primary objectives in partnering with us.