success In Numbers
Project Overview
Hana Cha, a trailblazing real estate advisor, has become a transformative force in the US luxury real estate market over the past years. As the founder of Hana, she has left an indelible mark on projects exceeding $4 billion across the Americas, cementing her status as a luminary within the industry. Hana honed her expertise in a variety of domains while rapidly ascending the corporate ladder, and consequently earned a stellar reputation among top-tier developers and investors. Working on over 30+ urban and resort properties, she has acquired an extraordinary depth of experience in all facets of new development marketing, sales, and operations. Hana’s accomplishments and expertise have garnered attention from prestigious publications such as The Real Deal, Mansion Global, Elite Traveler, SF Biz Journal, and other notable media outlets!
The Problem
Hana Cha’s brand encountered some challenges in establishing a strong presence and market position, primarily influenced by competition, brand perception, and a need for a more defined market positioning strategy. While these obstacles posed initial difficulties, there are opportunities for improvement to enhance the brand’s standing within the industry.
The Strategy
The strategy plan created by us was to improve Hana Cha’s brand credibility through the alignment of her brand messaging, improvement of her market positioning, and creation of a trustworthy and powerful presence in her industry through her placement in different top-tier media and podcasts.
The Result
As a result of our efforts, Hana Cha’s brand gradually started building its foundation through smaller media outlets before securing a top-tier feature in Forbes. After getting featured in Forbes, brand growth was seen and she was positioned as an influential figure within her industry.
Hana also got placed in four podcasts -It’s No Fluke by Shorty Awards, Crush It in Real Estate by Lindsay, Jessica Nito’s Reveal Podcast, The Real view podcast and Real Marketing Podcast.
