About the Client
Hayson Tasher
Founder & Owner, Old Patrolman Guard Services (OLDPGS)
Security Industry Professional | Entrepreneur
Project Overview
Hayson Tasher is an American entrepreneur and seasoned security professional who built Old Patrolman Guard Services (OLDPGS) from the ground up through discipline, frontline experience, and uncompromising ethical standards. Starting with just $2,000 in credit, no investors, and no political leverage, Tasher grew OLDPGS into a multi-service private security firm providing armed and unarmed guards, executive protection, event security, patrol operations, and loss prevention across California.
Despite business growth, Tasher remains hands-on in field operations, embodying the values of accountability, professionalism, and service. Hayson partnered with us to strategically position his journey and company through authoritative editorial coverage, reinforcing OLDPGS as a trusted, integrity-first brand while humanizing the founder behind the business.
Client Objective
- Build brand visibility for OLDPGS through credible business and leadership publications
- Position Hayson Tasher as a bootstrap entrepreneur rooted in discipline and ethics
- Differentiate OLDPGS from competitors through values-driven storytelling, not politics or shortcuts
- Humanize the founder’s journey to inspire trust among clients, partners, and industry peers
The Challenge
- Standing out in a crowded private security industry often driven by contracts, influence, and scale
- Communicating credibility without relying on political affiliations or promotional exaggeration
- Translating a frontline, hands-on leadership style into compelling editorial narratives
- Ensuring paid and earned media felt authentic, inspirational, and trust-building, not transactional
Our Strategy & Execution
Editorial Storytelling & Brand Positioning
We developed a bootstrap-led entrepreneurial narrative, framing Hayson Tasher’s journey as a case study in resilience, accountability, and ethical leadership.
Our approach included:
- Highlighting the origin story: launching OLDPGS with limited capital and no external backing
- Emphasizing Tasher’s commitment to paying his guards before himself, reinforcing trust and loyalty
- Positioning integrity as a strategic choice, rejecting contracts that compromised values
- Showcasing Tasher’s continued hands-on involvement in field security operations
- Framing OLDPGS’s expansion into entertainment security, investigations, and branded gear as earned growth, not opportunistic scaling
Media Coverage Secured
This narrative was carefully adapted to fit business, entrepreneurship, and leadership-focused publications, ensuring relevance while maintaining editorial tone.
The Impact
- Strengthened OLDPGS’s positioning as a trust-led, integrity-first security firm
- Humanized Hayson Tasher as a hands-on founder, not a distant executive
- Differentiated the brand from competitors through ethics, discipline, and real-world experience
- Inspired entrepreneurial audiences by showcasing growth driven by hard work and accountability, not influence