One-off media hits are great. But what moves the needle is building genuine, long-term relationships with journalists, editors, and media professionals.
Most brands treat PR like a cold transaction: send a pitch, hope for coverage, move on. That’s not how sustainable visibility works.
In 2025, relationship-driven PR is how you win.
Why One-Time Pitches Fail
Journalists receive hundreds of pitches every day.
If your brand only shows up when you need something, you’ll get lost in the crowd.
Brands that consistently get coverage?
They build real relationships.
When journalists know you as a reliable, valuable source — they come to you.
What Real Media Relationships Look Like
Here’s what lasting media relationships actually involve:
- Follow their work. Don’t just pitch—engage with what they’re writing about regularly.
- Offer value consistently. Share insights, trends, or stories even when it doesn’t directly benefit your brand.
- Be fast and reliable. Journalists work on tight deadlines. Being responsive makes you memorable.
- Stay connected beyond the pitch. A quick thank you email, a genuine compliment on a story they wrote — it matters.
The Difference Between Being Useful vs. Being Used
Many brands only reach out when they need coverage. This feels transactional.
The goal is to position yourself as a trusted collaborator, not just another PR email.
Think about:
- Sharing exclusive data
- Offering timely expert commentary
- Providing unique angles before they go mainstream
When you offer this kind of value, journalists remember you — and they come back.
The Level Up PR Approach
At Level Up PR, we don’t just pitch stories.
We build relationships that open doors to:
- Repeat features
- Inbound media requests
- Speaking opportunities
- Podcast guest slots
Because when media professionals trust you, your brand naturally stays in the spotlight.
Final Thought
PR isn’t about one story—it’s about staying top of mind.
Stop chasing one-time wins.
Start building relationships that keep your brand relevant, respected, and regularly covered.
