Project Overview
Level Up PR is a premier boutique PR and digital marketing agency renowned for delivering game-changing media campaigns and driving unparalleled visibility for brands across industries. While our agency had a strong offline reputation and a portfolio of high-profile clients, our own website’s online presence did not fully reflect the level of authority, expertise, and results we consistently deliver. The goal was to dominate search results, attract high-quality leads, and showcase Level Up PR as the go-to authority for PR, digital marketing, and SEO services.
The Problem
Despite being a leader in the industry, our website initially suffered from limited organic reach, under-optimised on-page elements, and low domain authority. Meta tags, headings, internal linking, and content structure were inconsistent, leaving high-value search terms untapped. Technical SEO shortcomings, including slow loading speeds, mobile responsiveness issues, and missing schema markup, were holding back the site from ranking competitively. Off-page SEO and backlinks were minimal, further restricting authority and online credibility. Local SEO was virtually untapped, leaving potential clients in key regions unaware of our services. In short, the site’s digital footprint did not match the world-class results we deliver for clients, and our organic lead generation potential remained largely untapped.
The Strategy
To overcome these challenges, we executed a comprehensive, multi-layered SEO strategy that leveraged every facet of modern search optimisation. On-page SEO was meticulously refined, optimising meta titles, descriptions, headers, and internal linking to target high-intent, competitive keywords such as “PR agency SEO services” and “editorial backlink services.” We developed a robust content strategy, publishing in-depth articles, high-impact case studies, and service pages designed to establish our topical authority and demonstrate thought leadership.
Technical SEO was overhauled, including site speed optimisation, mobile-first design, and implementation of structured data markup, ensuring search engines could fully understand and rank our content. Off-page SEO efforts included acquiring high-authority backlinks from top-tier marketing, business, and industry websites, dramatically boosting domain authority. Local SEO strategies were implemented, optimising Google Business Profiles, creating geo-targeted landing pages, and ensuring NAP consistency across all directories to dominate local search results. Every tactic was data-driven, continuously monitored, and optimised for maximum visibility, traffic, and lead conversion.
The Result
The results were nothing short of transformative. Level Up PR’s organic traffic skyrocketed, with a dramatic surge in high-intent visitors actively searching for PR, digital marketing, and SEO services. The website achieved top rankings on Google for multiple competitive keywords, establishing the agency as a dominant authority in the PR and SEO space. High-authority backlinks and consistent content publishing pushed domain authority to unprecedented levels, while technical and on-page SEO enhancements created a blazingly fast, mobile-optimized, and user-friendly website that kept visitors engaged and dramatically reduced bounce rates.
Local search visibility exploded, driving a steady stream of inquiries and conversions from target areas, while the website’s content positioned Level Up PR as a thought leader, showcasing expertise, case studies, and real results that impressed prospective clients instantly. Overall, our own SEO campaign not only amplified our digital presence but also served as a living testament to our capabilities, proving that Level Up PR doesn’t just talk about results—we deliver measurable, industry-leading growth across every SEO channel.