success In Numbers
About the Client
Queen’s College is a Canadian institution offering professional skill-development programs across Yoga, Makeup Artistry, and French Language. The college partnered with us to increase student admissions for both online and offline course formats using performance-driven digital advertising.
Client Requirements
The primary objective was to increase enrollments by generating high-quality leads within a limited budget and geographically restricted setup. The client required separate campaigns for each course, tailored to different audience intents, while maintaining a strong focus on direct engagement and conversions.
Key requirements included:
- Targeted advertising for online and offline course variants
- Dedicated campaigns for Yoga, Makeup Artistry, and French Language
- Cost-efficient lead generation with measurable enrollment outcomes
Our Process
We built a structured digital marketing strategy centered around Meta Ads on Facebook and Instagram. Three independent campaigns were launched — one for each course — with audience segmentation based on interests, behavior, and learning intent. Campaigns were further divided to address online and offline audiences separately.
Ad creatives were designed with strong visuals, clear calls-to-action, and enrollment-focused messaging. To maintain performance, creatives were refreshed weekly or biweekly to prevent ad fatigue. Direct Message Ads were introduced to allow instant inquiries, enabling real-time conversations that helped convert interest into qualified leads. Performance was monitored daily through Meta Ads Manager, and campaigns were continuously optimized based on live data.
Challenges and Solutions
A limited advertising budget posed a challenge in achieving scale, which we addressed through A/B testing, high-ROI placements, and retargeting warm audiences to maximize efficiency. Another constraint was the narrow geographic targeting in specific Canadian regions, which reduced audience size. To counter this, we used trendy, relatable creatives and placed stronger emphasis on online course offerings to broaden reach. Ad fatigue was managed by refreshing creatives weekly or twice a week, ensuring consistent visibility and engagement throughout the campaign.
Impact
The campaigns began with zero baseline enrollments and showed steady growth over three months. In the first month alone, more than 150 interested students were generated. By the end of the third month, total leads crossed 300+, resulting in 20–30 confirmed enrollments across online and offline courses.
Direct Message Ads played a key role in improving engagement by enabling instant conversations and faster decision-making. Despite operating within a narrow budget, the campaigns delivered strong lead quality and measurable admissions growth.
Key highlights:
- 300+ qualified leads generated
- 20–30 student enrollments achieved
- Strong engagement through Direct Message Ads
- High ROI delivered within a limited ad budget
Conclusion
Through targeted Meta Ads, continuous optimization, and direct engagement strategies, we successfully turned Queen’s College’s admission goals into tangible results. Even with budget and geographic constraints, the campaigns delivered high-quality leads and enrollments, creating a strong foundation for continued digital growth and expansion in 2026 and beyond.