success In Numbers
About the Client
Rishi Oberoi
Finance Leader | Fintech & Financial Transformation Specialist
Former Executive, Varo Bank
Project Overview
Rishi Oberoi is a seasoned finance leader with deep experience in financial transformation, fintech operations, and executive decision-making. Despite his extensive leadership background, including his role at Varo Bank, Rishi had no prior personal branding footprint, no podcast appearances, and limited public-facing visibility at the time of engagement.
The objective was not to create a promotional personal brand, but to establish Rishi as a credible, insight-driven finance voice, someone invited to conversations based purely on experience, perspective, and leadership depth.
Our mandate was to build this foundation through selective podcast placement, authoritative editorial coverage, and a dedicated personal website to anchor his long-term thought leadership.
Client Objectives
- Secure Rishi’s first podcast appearance without relying on social following or prior visibility
- Position him as a values-driven, human-centred finance leader
- Establish credibility across respected global fintech and business publications
- Create a central digital home for his leadership narrative and future thought leadership
The Challenge
- No existing podcast presence or public-facing personal brand
- Convincing podcast hosts to feature a finance leader based on substance, not popularity
- Differentiating Rishi’s perspective in a crowded fintech and finance leadership landscape
Our Strategy & Execution
1. Podcast Strategy & Placement
We developed a high-conviction podcast pitch entirely from scratch, intentionally avoiding promotional language. The focus was on perspective-driven leadership, resilience, and decision-making in modern finance.
Our process included:
- Identifying podcasts aligned with finance transformation, fintech leadership, and executive decision-making
- Crafting a distinctive, non-promotional pitch angle centred on grounded leadership and human-centred finance
- Positioning Rishi’s experience at Varo Bank as a value-first narrative, not a personal brand push
- Conducting in-depth research into each host’s audience, previous guests, and interview style
This disciplined approach led to Rishi being invited on a respected finance platform—purely on insight and credibility.
Podcast Placement:
2. Media Articles & Editorial Coverage
To support Rishi’s positioning, we developed a strong editorial narrative highlighting:
- His journey as a transformational finance leader
- Commitment to inclusive, values-driven financial systems
This narrative was supported by a comprehensive media kit and pitched to journalists across global business and fintech publications, positioning Rishi as an authority on:
- Fintech leadership
- Financial transformation
- Executive decision-making rooted in values
Media Features Secured:
These features translated Rishi’s leadership experience into authoritative editorial storytelling with international reach.
3. Personal Website Development
To anchor Rishi’s thought leadership, we conceptualised, designed, and built his personal website from the ground up. The site serves as:
- A central hub for his professional journey and leadership philosophy
- A foundation for long-term content, speaking, and advisory visibility
The Impact
- Secured Rishi Oberoi’s first-ever podcast appearance without relying on personal branding or social visibility
- Established strong editorial credibility across respected global fintech and business publications
- Positioned Rishi as a calm, values-driven finance leader offering perspectives rarely highlighted in mainstream finance conversations
- Built a sustainable foundation for long-term fintech and finance thought leadership