success In Numbers
Project Overview
Are you ready to elevate your brand visibility and reach? Discover how we helped Robert Kiyosaki, author of the best-selling Rich Dad Poor Dad, achieve over 10 million impressions in less than two weeks during his Growth Summit event in India!
Robert Kiyosaki is a renowned businessman, writer, and personal finance instructor. His groundbreaking book, Rich Dad Poor Dad, has sold over 44 million copies worldwide, emphasizing financial literacy, investing techniques, and the entrepreneurial mindset necessary for achieving financial freedom. Kiyosaki’s core philosophy highlights the importance of distinguishing between assets and liabilities, advocating for income-generating investments over simply earning a wage.
The Problem
During the 2023 Growth Summit in India, Kiyosaki faced a significant challenge: a lack of public awareness that diminished the event’s credibility. To attract interest and participation, we needed to enhance visibility, increase credibility, and effectively promote premium ticket sales.
Behind The Scene
The Strategy
To address the challenges faced by Robert Kiyosaki during the Growth Summit in India, our team implemented a multifaceted strategy focused on maximizing media coverage and enhancing event visibility. We began by identifying relevant media outlets aligned with Kiyosaki’s brand, conducting thorough research to target channels with significant followings in the personal finance niche. We crafted compelling stories that showcased his unique perspectives, fostering a powerful connection with the audience. Leveraging social media platforms, we generated buzz through eye-catching visuals and engaging captions, while also implementing interactive tactics like polls and live Q&A sessions to boost participation and create community around the event. Additionally, our targeted email marketing campaigns provided valuable content to Kiyosaki’s followers, keeping them engaged and encouraging them to share the information, further amplifying visibility and interest in the Growth Summit.
The Result
After aligning with Level Up PR, Kiyosaki’s influence skyrocketed. His appearance on the Finance With Sharan podcast garnered over 3.5 million views and went viral. His insights were featured in major publications like Entrepreneur India, Business Standard, and Mid-Day, further enhancing his credibility. He also appeared on the popular Beer Biceps podcast, hosted by Ranveer Allahbadia, which attracted another 3 million views.
Ultimately, the Growth Summit 2023 saw 5,000 attendees, significantly boosting Kiyosaki’s visibility and engagement.
