For years, small business owners have debated whether having a digital presence is truly necessary. The answer is clear—yes, it is essential.
Even before the pandemic, research showed that 70-80% of consumers researched a small business online before visiting or making a purchase. However, a 2025 study revealed that 40% of small businesses still don’t have a website, and many struggle to maintain an active digital presence. With digital engagement more crucial than ever, it’s time to change that mindset.
The Shift to Online Research and Purchasing
Consumer behavior has continued to evolve rapidly. According to recent studies, online searches influence over 85% of purchasing decisions, and social media plays a critical role in brand discovery. With e-commerce sales reaching record highs in 2025, businesses that fail to invest in their online presence risk losing out to more digitally savvy competitors.
Despite this surge in online activity, some businesses remain invisible online. Without an active digital presence, customers are left wondering: Are they still operating? Should I take my business elsewhere? Studies show that 33% of consumers worry that a business that stops communicating online might be struggling financially, leading them to hesitate before making a purchase.
Why Every Business Needs a Digital Presence
At Level Up PR, we understand that adapting to the digital world is no longer optional—it’s a necessity. Whether it’s a website, social media, or email marketing, maintaining an online presence helps businesses stay competitive, expand their audience, and maximize growth opportunities.
A website serves as the foundation of your digital presence, acting as a hub where potential customers can learn about your products or services. Social media increases brand awareness and allows for direct engagement with audiences, fostering stronger connections and customer loyalty.
Overcoming Hesitation: Lessons from Experience
Many business owners hesitate to invest in digital marketing. Years ago, when launching a business, one of the first steps was building a website. Some questioned if it was necessary, yet it quickly became clear that many potential clients searched online before making decisions. That website turned out to be a game-changer in attracting business.
Similarly, when social media emerged as a marketing tool, there were doubts about its effectiveness. However, over time, it became a crucial channel for connecting with audiences, building credibility, and even securing new clients. The same happened with email marketing—starting a newsletter seemed daunting, but it soon proved invaluable for maintaining customer relationships and engagement.
Now Is the Time to Build Your Digital Presence
If your business is still lacking a strong digital presence, don’t wait any longer. Here’s where to start:
- Build a website – A professional, informative website is the backbone of your digital strategy.
- Grow your email list – Start collecting contacts now so you’re ready to launch email campaigns when needed.
- Engage on social media – Be active and consistent where your audience spends time, whether it’s Instagram, LinkedIn, Twitter, or Facebook.
- Leverage digital marketing – From SEO to paid ads, a solid strategy can help customers find you easily.
The digital world is where customers are searching, researching, and making purchasing decisions. If your business isn’t visible online, you’re missing out on valuable opportunities. The question is no longer whether a digital presence is necessary—the answer is an undeniable YES. Now is the time to invest in your digital strategy and future-proof your business for long-term success.
