success In Numbers
Project Overview
Sunil Tulsiani is a multimillionaire investor, internationally renowned speaker, and celebrity real-estate wealth coach who loves to teach his club’s members how they too can succeed as real estate investors. Tulsiani turned to real estate investing, and in his first year of doing business, he ended up buying and selling 77 properties. Tulsiani is a former police officer who is now a prosperous real estate businessman. He is notable for his ability to construct a prestigious club with the motive of helping people make money in real estate. His accomplishments as a best-selling author and in-demand speaker prove even more of his knowledge and power in the field.
The transition of Sunil Tulsiani from law enforcement to corporate leadership is remarkable. His entrepreneurial spirit and skill are demonstrated by his foundation of the Private Investment Club (PIC) and turning it into one of the top real estate clubs in North America.
The Problem
Sunil Tulsiani faced a significant challenge in India during his Growth Summit event in 2023 to establish brand credibility in India. Despite his success in Canada, poses hurdles due to a lack of recognition and trust. His accomplishments in Canada are not well known in India, which causes doubts and makes it harder for him to get noticed and sell his mentorship courses that were worth 1 Crore INR ($1,20,000).
Sunil aimed to sell high-priced tickets for Growth Summit 2023 valued at approximately 6 lakhs INR ($8,000). The primary issue was that to attract interest and involvement from attendees in the Indian market, it was necessary to increase event awareness, augment credibility, and efficiently promote the event.
Behind The Scene
The Strategy
We developed an integrated plan to strengthen Sunil Tulsiani’s image in the Indian market and generate trust. This included creating content specifically for the Indian market, collaborating strategically with Indian media to increase awareness, and using success stories to highlight Tulsiani’s capabilities. The goal of these initiatives was to build relationships and credibility to progressively build confidence among possible partners and investors in the Indian market.
The Result
Following the collaboration with Level Up PR, Sunil Tulsiani’s visibility soared, with features across prominent platforms such as the “Finance with Sharan” podcast, Josh Talks, Entrepreneur India, Business Standard, Mid Day, Tech Bullion, The India Saga, and the Supreet Singh Show. Additionally, his involvement with the Indian Community Podcast further extended his reach. These strategic placements significantly amplified Tulsiani’s presence, bringing his insights and expertise to millions of people across India.
Through these varied platforms, Tulsiani shared his investment journey, strategies, and ideas with a wide and engaged audience. These placements not only elevated his visibility but also solidified his credibility, showcasing his accomplishments and building trust among listeners and followers. As a result, Tulsiani generated curiosity and instilled confidence in the Indian audience.
The impact was evident, with over 5,000 people attending the Growth Summit event in 2023 and more than 200 purchasing diamond tickets worth 6 Lakhs ($8,000). Additionally, Tulsiani successfully sold dozens of his mentorship courses worth close to $100k, further cementing his influence and positioning as a thought leader in the investment community.
Overall, Sunil Tulsiani’s presence and influence within the Indian market grew significantly, reaching new heights and reinforcing his role as a leading investment mentor and expert.