Google has long been the go-to place to find anything. But here’s a shift brands can’t afford to ignore your next customer isn’t typing your name into Google. They’re listening to you while commuting, working out, or making dinner.
In 2025, podcasts aren’t just entertainment they’re a trusted source of information and influence. If you’re not showing up in their ears, you might not be showing up at all.
Why Podcasts Are Replacing Search
Consumers are craving depth over speed. A Google search might give you surface-level answers, but podcasts give you the full story, the context, and the voice behind the brand.
Here’s why podcasts are becoming the new discovery engine:
- Long-Form Storytelling Builds Trust
A 30-minute conversation reveals more about you than a landing page ever could. - Highly Targeted Audiences
People choose podcasts that align with their interests meaning you get direct access to niche, engaged listeners. - Podcasts Shape Perception
When listeners hear you share insights, challenges, and real stories, you earn credibility that paid ads can’t buy.
Podcast PR: The Next-Level Visibility Strategy
Most brands are still spending their budgets on Google Ads and SEO. Smart brands? They’re investing in podcast placements.
Here’s what podcast PR can do for your brand:
- Build thought leadership in your industry.
- Connect with high-intent audiences who are already invested in your topic.
- Drive long-tail search results because podcasts also show up in Google.
- Create evergreen content that stays relevant long after the episode airs.
This isn’t about abandoning Google it’s about diversifying your visibility strategy.
Why Podcast Listeners Are High-Quality Leads
Podcast listeners aren’t scrolling past you.
They’re sitting with you. Listening to you. Trusting you.
According to industry studies:
- Podcast listeners are more likely to take action after hearing an episode.
- They are more loyal to podcast hosts than to social media influencers.
- They actively seek recommendations and stories—not just search results.
Being a guest on a trusted podcast is like getting a personal referral from someone the audience already respects.
How to Leverage Podcast PR the Right Way
Getting on the right podcasts isn’t about mass pitching it’s about strategic alignment.
Here’s how brands should approach it:
- Identify podcasts that match your audience’s interests.
- Craft story angles that add value, not just promote your product.
- Be genuinely helpful, vulnerable, and insightful on air.
- Partner with a PR agency that understands the podcast landscape.
At Level Up PR, we help brands tap into this underutilized channel—where connections are deeper, stories last longer, and leads convert better.
Final Thought
The brands that win in 2025 won’t just rank on Google.
They’ll be the voices people remember from their favorite podcasts.
If you’re ready to stop competing for clicks and start building conversations, podcast PR is your next move.
Let’s get your story into the right ears.
