The opportunity to Get published in Elle magazine represents more than just a prestigious media mention it’s a powerful sales catalyst that can transform your brand’s trajectory in the marketplace. With its massive global reach across print and digital platforms, Elle offers unparalleled visibility and credibility that can directly impact your bottom line. At Level Up PR, we’ve helped numerous clients navigate the competitive process of securing features in this iconic publicationand we’ve witnessed firsthand the remarkable sales impact that follows.
Elle’s unique position at the intersection of fashion, beauty, culture and lifestyle makes it an invaluable platform for brands seeking to connect with affluent, style-conscious consumers. The magazine’s readers aren’t just casual browsers they’re engaged decision-makers with significant purchasing power and a demonstrated willingness to act on the recommendations they find within Elle’s pages.
The Elle Effect: How Magazine Features Translate to Sales
The Power of Third-Party Endorsement
When your brand is featured in Elle Magazine, you gain something money can’t directly buy: third-party credibility. Unlike advertising, editorial features represent the magazine’s implicit endorsement of your brand as worthy of their readers’ attention. This distinction creates a powerful psychological effect that significantly increases consumer trust.
Research shows magazine editorial content generates significantly higher brand recall and trust ratings compared to traditional advertising in the same publication. This trust directly influences purchasing decisions, with readers being much more likely to buy products mentioned editorially than those featured in advertisements.
Imagine a sustainable skincare brand securing an Elle Magazine editorial feature that results in an immediate surge in website traffic and sales within days of publication. The momentum could continue for weeks afterward, establishing a new baseline far higher than their pre-feature average. Brand Strategy Director, Level Up PR
The Ripple Effect Across Marketing Channels
Being published in Elle creates a ripple effect that extends far beyond the magazine’s direct readership:
- Enhanced Digital Presence: When you submit article to Elle and get published, the digital version provides valuable backlinks to your website, improving search rankings
- Social Media Amplification: Elle’s social platforms, with millions of followers, often share featured brands
- Wholesale Buyer Attention: Retail buyers regularly scan Elle for emerging brands to stock
- Investment Interest: For startups, prestigious media features can attract investor attention
Strategic Pathways to Elle Publication
Product Feature Opportunities
The most direct route to Elle for many brands is through product features. Elle’s editors constantly seek innovative, newsworthy products to showcase in their carefully curated shopping guides and trend reports.
Example: A luxury candle brand could secure placement in Elle’s holiday gift guide by positioning their limited-edition collection not just as candles but as “sensory art pieces that transform living spaces through both design and fragrance.” This framing would elevate the product beyond its category, making it editorial-worthy rather than merely commercial.
Expert Commentary & Thought Leadership
For service-based businesses or personal brands, providing expert insights for relevant articles presents an excellent opportunity for Elle Magazine media placement.
Example: If Elle were developing a feature on the future of sustainable fashion, an ethical fashion consultant could be positioned as an expert source by sharing counterintuitive research findings about consumer behavior. This fresh perspective could result in multiple quotes throughout the article, alongside her brand mention.
Brand Storytelling Through Founder Features
Elle regularly profiles interesting founders, especially those with compelling personal journeys or unique approaches to business.
Example: A female founder who launched her tech company after years in a completely different industry could be featured in Elle’s career section, highlighting how her unconventional background gave her unique insights into solving industry problems. The story might showcase how her company culture reflects her personal journey of transformation and resilience.
Trending Topic Contribution
Monitoring cultural conversations that Elle is covering provides opportunities to position your brand as relevant to timely discussions.
| Trending Topics in Elle | Potential Brand Connection Points | Strategic Angle |
| Sustainability | Eco-friendly practices or materials | How your brand is reinventing sustainability |
| Women’s Empowerment | Female founder journey, mission | Breaking barriers and creating opportunities |
| Self-Care Revolution | Wellness benefits, mindfulness | Innovative approaches to daily wellness |
| Future of Work | Workplace practices, remote solutions | Designing tomorrow’s workplace today |
| Financial Independence | Money tools, investment approaches | Frameworks for financial confidence |
Exclusive Research or Data
Original research or unique data related to Elle’s core topics can provide a compelling reason for coverage.
Example: A wellness app company could survey women about their sleep habits and wellness routines, uncovering surprising correlations between certain activities and sleep quality. By offering Elle exclusive first access to this data, they could secure a feature that positions the brand as a thought leader while naturally introducing their app as a solution.
Maximizing the Sales Impact of Your Elle Feature
Securing an Elle feature is just the beginning. How you leverage this coverage determines its ultimate sales impact:
Pre-Publication Preparation
- Inventory Planning: Ensure adequate stock levels to meet increased demand
- Website Optimization: Prepare your website for higher traffic volumes
- Customer Service Readiness: Brief your team on the upcoming feature
- Tracking Implementation: Set up specific tracking to measure the feature’s impact
Post-Publication Amplification
- Strategic Social Media Promotion: Share the feature across your channels
- Email Marketing Campaign: Develop a dedicated email highlighting the Elle recognition
- Retail Partner Communication: Provide sales materials that leverage the Elle credibility
- Paid Amplification: Consider strategic ad spending to extend the feature’s reach
Results from Elle Publication
Let’s imagine a skincare startup approaching Level Up PR with the goal of securing an Elle Magazine editorial feature. Their objectives are clear: establish credibility in a crowded market and drive direct-to-consumer sales.
Potential Immediate Results:
- Dramatic increase in website traffic
- Significant boost in direct sales
- Notable decrease in cart abandonment rate
- Substantial increase in average order value
Potential Long-Term Impact:
- Sustained increase in monthly revenue
- Improved conversion rates
- New wholesale account inquiries from premium retailers
- Accelerated social media follower growth
The key success factor would be preparation: before the feature published, we would help the brand implement a comprehensive strategy including a limited-edition Elle-inspired product bundle, website optimization, strategic email campaignsand influencer amplification of the Elle mention.
How Level Up PR Can Help You Get Published in Elle
At Level Up PR, our approach to securing Elle features combines deep magazine relationships with strategic storytelling:
Our Media Relations Process
Our specialized Media Relations team includes former magazine editors who understand exactly what makes a story compelling to Elle’s editorial staff. We take a methodical approach:
- Editorial Calendar Analysis: We track Elle’s upcoming themes to identify perfect positioning opportunities
- Angle Development Workshop: We collaborate with your team to develop potential angles aligned with Elle’s content preferences
- Materials Development: We create media kits specifically tailored to Elle’s requirements
- Strategic Outreach: We leverage our established relationships with Elle’s editorial team
- Preparation & Training: We provide media training for interviews or follow-up requests
Supporting Services
Beyond securing the feature, our comprehensive support includes:
- Thought Leadership development to position you as an authority
- Social Media Management to amplify the feature across platforms
- Search Engine Optimization to maximize digital impact
- Crisis Management protocols to ensure preparation for any situation
- ORM (Online Reputation Management) to leverage positive media coverage
Conclusion: From Elle Feature to Sales Success
Get published in Elle represents a significant opportunity to transform your brand’s market position and drive measurable sales growth. The magazine’s unparalleled credibility, coupled with its affluent, engaged readership, creates the perfect environment for introducing your brand to qualified potential customers.
However, maximizing this opportunity requires strategic preparation before publication and thoughtful amplification afterward. With the right approach, an Elle feature can become not just a prestigious credential but a powerful sales catalyst that delivers exceptional return on investment compared to traditional advertising.
At Level Up PR, we specialize in helping ambitious brands secure meaningful media coverage in publications like Elle while implementing comprehensive strategies to convert that visibility into tangible business results. By combining media relationship expertise with strategic marketing insight, we transform prestigious features from mere vanity metrics into powerful sales drivers.
Ready to explore how getting published in Elle could transform your brand’s sales trajectory? Contact Level Up PR today to discover our specialized approach to securing and maximizing high-impact media placements.
