PR is a way to get yourself heard. It is a weapon to deliver messages to the masses, and a way to advocate for different subjects. If you think about it, PR is used to create a positive image of a company or individual. While this is the end result, you can create this positive impact, by advocating for different problems and initiatives too.
Advocacy means supporting a cause or policy by delivering your perspective on it. For example, you support climate action, so, you will use PR to spread the message of how you are working for the cause.
To make people more aware of the subjects that you advocate for, PR is the medium you need. Advocacy through PR is something that delivers a common message to all. So, even if someone doesn’t understand what you do, a simple message saying that you are contributing towards social welfare will leave a positive impact on them.
A good PR agency will listen to your needs and deliver content that aligns with the topic you advocate for and create content that has an emotional ring to it. Hence, when you seek out a PR agency, you should include advocacy as a base of your PR strategies and mission.
Examples Of How You Can Advocate For Subjects Through PR
Suppose, you are Jennifer Rhode, a singer/songwriter, and you are also a big climate change advocate. Here are some points or topics you can include in your PR content.
- You have taken part in various afforestation drives
- You are running an NGO which promotes a no plastic policy
- You organize monthly beach cleanup drives
- You donate towards climate change to specific NGOs
- You have written songs that have a climate action message
When you reach out to Level Up PR, we will write something for you by incorporating these points and help you create a community of people who support your cause and music.
Here is a glimpse of what that content piece might look like, “ Jennifer Rhode is a passionate singer/songwriter with a flair to use her musical talent for the betterment of society. She advocates climate action and helps spread awareness about the destructive effects of climate change on the world. Her songs often display lyrics like “ Turn the ocean clear blue, and the sky free of smoky hues.” This song has over 100k+ streams on various platforms, and has led many NGOs to take up cleaning drives on the beaches…”
You see how you are being portrayed as a representative of climate change in the music industry. This is how we often use advocacy for our clients.
Final Thoughts
Advocacy is an essential media tool that helps people form a positive outlook about your brand. This creates a connection of people with you and helps direct them on a better path too. So, PR needs to have an agenda to it, and highlight your brand in different spheres. You can contact us today, and create an impeccable personal brand through our services.
